Unwired Business: Cases in Mobile Business

Unwired Business: Cases in Mobile Business

Stuart J. Barnes, Eusebio Scornavacca
Indexed In: SCOPUS
Release Date: November, 2005|Copyright: © 2006 |Pages: 296
DOI: 10.4018/978-1-59140-664-8
ISBN13: 9781591406648|ISBN10: 1591406641|EISBN13: 9781591406662
Hardcover:
Available
$89.95
Benefits & Incentives
TOTAL SAVINGS: $89.95
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
Hardcover:
Available
$89.95
Benefits & Incentives
TOTAL SAVINGS: $89.95
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
E-Book:
Available
$89.95
Benefits & Incentives
TOTAL SAVINGS: $89.95
Benefits
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
E-Book:
Available
$89.95
Benefits & Incentives
TOTAL SAVINGS: $89.95
Benefits
  • Immediate access after purchase
  • No DRM
  • PDF download
  • Receive a 10% Discount on eBooks
Hardcover +
E-Book:
Available
$105.00
Benefits & Incentives
TOTAL SAVINGS: $105.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Multi-user license (no added fee)
  • Immediate access after purchase
  • No DRM
  • PDF download
Hardcover +
E-Book:
Available
$105.00
Benefits & Incentives
TOTAL SAVINGS: $105.00
Benefits
  • Printed-On-Demand (POD)
  • Usually ships one day from order
  • Immediate access after purchase
  • No DRM
  • PDF download
Article Processing Charge:
Available
$700.00
Benefits & Incentives
TOTAL SAVINGS: $700.00
OnDemand:
(Individual Chapters)
Available
$37.50
Benefits & Incentives
TOTAL SAVINGS: $37.50
Benefits
  • Purchase individual chapters from this book
  • Immediate PDF download after purchase or access through your personal library
Effective immediately, IGI Global has discontinued softcover book production. The softcover option is no longer available for direct purchase.
Description & Coverage
Description:

Unwired Business: Cases in Mobile Business provides a source of high-quality, practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business. The selected case studies are both good examples of wireless and mobile solutions and classical cases of multiple areas of common development.

Unwired Business: Cases in Mobile Business presents how these emerging technologies can help businesses create a strategic advantage in the market, typically by becoming more efficient, effective and profitable. The examples provide ideas and points of reference for managers who seek to devise and implement mobile applications for business advantage. In particular, this book is useful for managers that would like to better understand the implications of wireless and mobile technologies for today's organizations.

Coverage:
Coverage forthcoming
Reviews & Statements

Mobile/unwired business is a rapidly emerging new form of enterprise, providing novel ways of reaching customers, integrating supply chains and improving overall business effectiveness. The case studies contained in Unwired Business, a new book by Stuart Barnes and Eusebio Scornavacca, sheds welcome light on this new phenomenon. The book should be carefully studied in by anyone interested in the power and potential of unwired business.

– Sid Huff, Victoria University of Wellington, New Zealand

I found the [content] of the book interesting, useful, stimulating, and enlightening.

– Philip Barker, University of Teesside, United Kingdom
Table of Contents
Search this Book:
Reset
Editor/Author Biographies
Stuart J. Barnes is Chair and Professor of Management at the University of East Anglia, UK. Professor Barnes has been teaching and researching in the information systems field for over a decade. His academic background includes a first class degree in Economics from University College London and a Ph.D. in Business Administration from Manchester Business School. He has published three books and more than seventy articles including those in journals such as Communications of the ACM, the International Journal of Electronic Commerce, the e-Service Journal, Electronic Markets, and the Journal of Electronic Commerce Research. Two more books are in progress for 2005.
Eusebio Scornavacca is Lecturer of Electronic Commerce at the School of Information Management, Victoria University of Wellington, New Zealand. Before moving to Wellington, Professor Scornavacca spent two years as a researcher at Yokohama National University, Japan. He has published and presented more than thirty articles in conferences and academic journals. Scornavacca is on the editorial board of the International Journal of Mobile Communications and the International Journal of Electronic Finance. He is the founder of M-lit – the mobile business literature database website (www.m-lit.org). His current research interests mobile business, electronic business, e-surveys, and IS teaching methods.
Abstracting & Indexing
Archiving
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.