Virtual Community Participation and Motivation: Cross-Disciplinary Theories

Virtual Community Participation and Motivation: Cross-Disciplinary Theories

Honglei Li (Northumbria University, UK)
Release Date: March, 2012|Copyright: © 2012 |Pages: 451
ISBN13: 9781466603127|ISBN10: 1466603127|EISBN13: 9781466603134|DOI: 10.4018/978-1-4666-0312-7


With the power to gather people with similar interests together, virtual communities have gained attention by not only practitioners, but researchers, as well.

Virtual Community Participation and Motivation: Cross-Disciplinary Theories offers in-depth coverage of state-of-the-art research on virtual community participation. This book appeals to those interested not only in virtual communities, but also in virtual worlds, virtual teams, and even online shopping. Virtual community researchers, as well as researchers from diverse fields--computer science, information systems, psychology, sociology, and telecommunications--will find valuable motivation theories discussed in this book.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

  • Behavior theories
  • Belonging or inclusion
  • Community participation frameworks
  • Gift economy perspective
  • Interpersonal relationship
  • Lurking and active participation
  • Power Dynamics
  • Process virtualization
  • Social Capital
  • Social psychological perspective

Reviews and Testimonials

The book’s biggest value lies in the different theoretical perspectives of participation that are discussed and the various different approaches in analysis.

– Emma Stuart, University of Wolverhampton, Online Information Review, Vol. 37, No. 1

Table of Contents and List of Contributors

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Editorial Advisory Board
Table of Contents
Rik Crutzen
Honglei Li
Honglei Li
Chapter 1
Kevin Y. Wang
This chapter explores the theoretical and conceptual assumptions underlying the notion of virtual community. Drawing from relevant literature, the... Sample PDF
Mixing Metaphors: Sociological and Psychological Perspectives on Virtual Communities
Chapter 2
Antonella Mascio
The chapter starts with a short introduction to the complex phenomenon of Virtual Communities as part of media convergence process. The aim of the... Sample PDF
Asynchronous Text-Based Community: Proposals for the Analysis
Chapter 3
Luiz Antonio Joia
This chapter demonstrates usage of a Web-based participative learning environment, which has enabled graduate students in e-commerce classes on the... Sample PDF
A Web-Based E-Commerce Learning Community in Brazil
Chapter 4
Joana Sócrates Dantas, Regina Melo Silveira
Description of online digital content is currently extremely necessary to facilitate a diverse amount of resource sharing over the internet. Many... Sample PDF
Virtual Communities as Contributors for Digital Objects Metadata Generation
Chapter 5
Gibrán Rivera Gonzalez, Andrew Cox
To be sustainable, online communities must have the ability to attract and retain members, who in turn must be willing to participate by giving... Sample PDF
Redefining Participation in Online Community: Some Neglected Topics
Chapter 6
Michael R. Weeks
This chapter proposes the narrative network analysis methodology for application in the examination of online communities. The narrative network... Sample PDF
Toward an Understanding of Online Community Participation through Narrative Network Analysis
Chapter 7
Ben Li
This chapter outlines an infrastructural approach to understanding virtual communities (VCs) and applies it to a novel set of VCs. The... Sample PDF
Toward an Infrastructural Approach to Understanding Participation in Virtual Communities
Chapter 8
Sergey Rybas
Problematizing the historical, philosophical, and social foundations of online communities, this project lays out a theoretical framework of... Sample PDF
Community Embodied: Validating the Subjective Performance of an Online Class
Chapter 9
Weiyu Zhang
The purpose of this work is to develop a theoretical framework to examine virtual community participation using the concept of subaltern public... Sample PDF
Virtual Communities as Subaltern Public Spheres: A Theoretical Development and an Application to the Chinese Internet
Chapter 10
Jonathan Bishop
The rise of social networking services have furthered the proliferation of online communities, transferring the power of controlling access to... Sample PDF
The Psychology of Trolling and Lurking: The Role of Defriending and Gamification for Increasing Participation in Online Communities Using Seductive Narratives
Chapter 11
Peter D. Gibbings, Lyn M. Brodie
Higher education today calls for transformative rather than transmissive education, and educators need to be particularly concerned with... Sample PDF
The Importance of Focal Awareness to Learning in Virtual Communities
Chapter 12
Jörgen Skågeby
The purpose of this conceptual chapter is to present and argue for a cross-disciplinary and systemic approach to the examination of motivations for... Sample PDF
A Systemic Approach to Online Sharing Motivations: A Cross-Disciplinary Synthesis of Rhetorical Analysis and Gift Research
Chapter 13
Kam Hou Vat
The chapter investigates an actionable model of virtual participation for learning communities, in the context of holistic student development in... Sample PDF
Scenario-Planning for Learning in Communities: A Virtual Participation Model to Support Holistic Student Development
Chapter 14
Stella W. Tian
Drawing upon Jasperson, Carter, and Zmud’s feature-centric view of technology (Jasperson, Carter, & Zmud, 2005) and Nahapiet and Ghoshal’s three... Sample PDF
Continuous Knowledge Sharing in Online Social Network Communities: Service Features, Social Capital Facilitators, and Impact on Motivations
Chapter 15
Xiao-Ling Jin, Matthew K.O. Lee, Christy M. K. Cheung, Zhongyun (Phil) Zhou
With the advent of the Internet, so too came several new means by which people share and acquire information. One such method is the use of virtual... Sample PDF
The Continued Use of a Virtual Community: An Information Adoption Perspective
Chapter 16
Constanta-Nicoleta Bodea, Vasile Bodea, Ion Gh. Rosca, Radu Mogos, Maria-Iuliana Dascalu
The aim of this chapter is to explore the application of data mining for analyzing participatory behavior of the students enrolled in an online... Sample PDF
Mining Student Participatory Behavior in Virtual Learning Communities
Chapter 17
Robert N. Spicer
Reactions to new media vary from utopian pronouncements about their democratizing potential to fear about social deviance. The news media spend a... Sample PDF
Social Net/work(ing) on Facebook: An Analysis of Audiences, Producers, and Immaterial Laborers
Chapter 18
Jonathan Marshall
Death strikes everywhere, even online. Death poses problems personally, existentially, and culturally, and is potentially destructive to person and... Sample PDF
Culture, Disorder, and Death in an Online World
Chapter 19
Grzegorz Majewski, Abel Usoro
Immersive virtual worlds such as Second Life have recently gained much attention from education and business because of their adaptability to... Sample PDF
Virtual Communities of Practice in Immersive Virtual Worlds: An Empirical Study on Participants’ Involvement, Motives, and Behaviour
About the Contributors

Author(s)/Editor(s) Biography

Dr. Honglei Li is currently a senior lecturer of Enterprise Information Systems at School of Computing, Engineering, and Information Sciences, Northumbria University. Before joining Northumbria University, she worked as a lecturer at School of Business & Economics, Swansea University, United Kingdom. She received her BS and M.Phil. in computational mathematics and information systems, respectively, from Nanjing University in China. Later she received her PhD in information systems from The Chinese University of Hong Kong. Her current research interests include virtual communities, virtual worlds, electronic business, business process management, and information systems project management. Being in the field of information systems for many years, she is especially enthusiastic about virtual communities and virtual worlds but keeps a very keen interest in enterprise systems analysis and development. Her two research areas have inspired her to work on both areas in parallel. Her research papers have been published in academic journals such as Information & Management, Journal of the American Society for Information Science and Technology, and International Journal of Electronic Business. She has also presented her research papers in many international conferences including the American Conference on Information Systems and the International Conference on Information Systems.