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Virtual Technologies for Business and Industrial Applications: Innovative and Synergistic Approaches

Release Date: July, 2010. Copyright © 2011. 266 pages.
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DOI: 10.4018/978-1-61520-631-5, ISBN13: 9781615206315, ISBN10: 1615206310, EISBN13: 9781615206322
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MLA

Rao, N. Raghavendra. "Virtual Technologies for Business and Industrial Applications: Innovative and Synergistic Approaches." IGI Global, 2011. 1-266. Web. 16 Sep. 2014. doi:10.4018/978-1-61520-631-5

APA

Rao, N. (2011). Virtual Technologies for Business and Industrial Applications: Innovative and Synergistic Approaches (pp. 1-266). Hershey, PA: IGI Global. doi:10.4018/978-1-61520-631-5

Chicago

Rao, N. Raghavendra. "Virtual Technologies for Business and Industrial Applications: Innovative and Synergistic Approaches." 1-266 (2011), accessed September 16, 2014. doi:10.4018/978-1-61520-631-5

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Description

Business growth depends on the ability to innovate. Knowledge management concepts, business process reengineering, human centered assets and information and communication technologies are the foundation for innovation though virtual reality makes innovation a reality.

Virtual Technologies for Business and Industrial Applications: Innovative and Synergistic Approaches provides insight into uncovering the security risks of dynamically created content, and how proper content management can greatly improve overall security. This book also researches the security lifecycle, protocols and applications of the Internet, and the contemporary solutions to these problems.

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Table of Contents and List of Contributors

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Table of Contents
Preface
N. Raghavendra Rao
Chapter 1
N. Raghavendra Rao
Rapid changes are taking place in global economy. It has become a necessity for enterprises to respond to these changes. Innovation in the business... Sample PDF
Innovation through Virtual Technologies
$37.50
Chapter 2
Hanqiu Sun, Hui Chen
Virtual Reality applications strive to simulate real or imaginary scenes with which users can interact and perceive the effects of their actions in... Sample PDF
Soft-Touch Haptics Modeling of Dynamic Surfaces
$37.50
Chapter 3
Gabriel Zachmann
Collision detection is one of the enabling technologies in many areas, such as virtual assembly simulation, physically-based simulation, serious... Sample PDF
Collision Detection: A Fundamental Technology for Virtual Prototyping
$37.50
Chapter 4
Ross Brown, Rune Rasmussen
Business Process Modelling is a fast growing field in business and information technology, which uses visual grammars to model and execute processes... Sample PDF
Virtual Environment Visualisation of Executable Business Process Models
$37.50
Chapter 5
Bilalis Nicolaos, Petousis Markos
A virtual reality machine shop environment has been developed capable of simulating the operation of a three axis milling machine and it has been... Sample PDF
A Virtual Environment for Machining Operations Simulation and Machining Evaluation
$37.50
Chapter 6
Rui Chen, Xiangyu Wang, Lei Hou
Some speculations regarding the current issues existing in current assembly work have been brought out in this chapter. The theoretical basis behind... Sample PDF
Augmented Reality for Collaborative Assembly Design in Manufacturing Sector
$37.50
Chapter 7
Harrison R. Burris, Shahid A. Sheikh
Marketers have long been fascinated by the possibility of understanding how consumers think and what factors stimulate favorable reactions to... Sample PDF
Virtual Reality and Neuroimaging Technologies: Synergistic Approaches in Neuromarketing
$37.50
Chapter 8
Rui Wang, Xiangyu Wang
This chapter investigates the use of SecondLife as a virtual environment to help the commercial sector in marketing process. It presents the use of... Sample PDF
Agent-Based Virtual Environments for Marketing: Processes in Commercial Sector
$37.50
Chapter 9
Sofia Bayona, José Miguel Espadero, José Manuel Fernández, Luis Pastor, Ángel Rodríguez
This chapter will concentrate on the advantages that VR can offer to the Healthcare Sector. After a brief introduction, the second section will... Sample PDF
Implementing Virtual Reality in the Healthcare Sector
$37.50
Chapter 10
Rafael Capilla
The phenomenon of virtual reality has crossed geographical and social barriers since virtual reality applications started to be used massively by... Sample PDF
Social Impact and Challenges of Virtual Reality Communities
$37.50
Chapter 11
Mercedes Farjas Abadía, Manuel Sillero Quintana, Pedro Ángel Merino Calvo
Since the dawn of time man has attempted to represent the human figure with techniques ranging from simple drawings to techniques that manage to... Sample PDF
Application of Topographical Capture Techniques for Modelling Virtual Reality: From the Static Object to the Human Figure
$37.50
Chapter 12
Mercedes Farjas, Francisco J. García-Lázaro, Julio Zancajo, Teresa Mostaza, Nieves Quesada
This chapter presents laser scanner systems as a new method of automatic data acquisition for use in archaeological research. The operation of the... Sample PDF
Virtual Modelling of Prehistoric Sites and Artefacts by Automatic Point-Cloud Surveys
$37.50
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Reviews and Testimonials

This book provides comprehensive view of virtual reality concepts being used with collaborative technologies across multiple sectors such as manufacturing, healthcare, marketing and business organizations. This book would be useful in libraries for reference of research scholars, in research and development departments, as a course supplement to the students pursuing computer science related subjects and as a resource for software professionals.

– N. Raghavendra Rao, VIT University, India
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Topics Covered

  • Agent-based virtual environments
  • Augmented Reality
  • Collision detection
  • Machining operations simulation
  • Modeling of dynamic surfaces
  • Neuroimaging technologies
  • Topographical capture techniques
  • Virtual prototyping
  • Virtual reality communities
  • Virtual reality in the healthcare sector
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Preface

In the present globalization scenario enterprises have started realizing that the only place where they could grow is outside the Country. For this to happen, they have to become internationally not just competitive but internationally acceptable as suppliers or service providers. Managing business knowledge as well as innovative process of conducting business is required in the present globalization scenario. The important factor for the success on the business landscape is innovation. Innovation is no longer confined to research and development of an enterprise. Whatever way the innovation is generally defined, business leaders and management thinkers are convinced of its value to business. It would to be apt to recall Peter Drucker’s observation on “Innovation”: he says that innovation is not science or technology but value. There are two types of innovation. They are incremental and radical innovation. Incremental innovation talks about improving, expanding or extending the existing business models, processes, products and services. In the case of radical innovation it refers to creation of something new. Critical business needs decide the type of innovation to be adopted. Growth of a business depends on the ability of business to innovate. Integration of the knowledge management concepts, business process reengineering, human centered assets and sophisticated concepts of information and communication technologies can be considered as foundation for innovation. Virtual reality concept makes innovation a reality.

Virtual reality essentially refers to the presentation of system generated data made available in such a way that those who use it perceive the information at their disposal as having similar or enhanced characteristics in business models. The line dividing simulated tasks and their real world counter parts is very thin. The ability to get real world perceptions interactively through systems explains the interest associated with three dimensional graphics in virtual reality. The synergy between real and simulated facts yields a real effectiveness. It will be more effective if the system and its artifacts are to be active rather than a passive display. The essential element of virtual reality is that interactive simulation with navigation among widely scattered heterogeneous data bases. This results in logical, numerical processing and wide range of visualization functions. Virtual reality concept helps to unlock the innovative thinking in enterprises for carrying out incremental and radical innovation in their organization. Virtual reality concepts help enterprises to accomplish their ambitious goals with new innovation improvement incentives. The new initiatives help generating alternative ideas by taking inputs from different sources and structuring through virtual reality applications. Virtual reality concepts will increase the chances of successfully diffusing knowledge, technology and process. It will definitely provide scope for innovation to emerge. The contributors of this book are from academics who are doing research related to the concept of virtual reality and developing business models using this concept.

In the introductory chapter Rao states that rapid changes are taking place in global economy. Therefore it has become a necessity for enterprises to respond to these changes. Innovation in the business is the solution to face these changes. The importance of Collaborative technology and Knowledge Management Systems is explained for developing a business innovation models. Hanqiu Sun and Hui Chen explain in their chapter that Virtual Reality applications strive to simulate real or imaginary scenes with which users can interact and perceive the effects of their actions in real time. Adding hap tic information such as vibration, tactile array and force feed back enhances the sense of presence in virtual environments. The chapter written by Bilalis Nicolaos and Petousis Markos talks about their virtual reality environment model. This model stimulates the operation of a three axis milling machine and it is integrated with a graphical model for the calculation of quantitative data affecting the machined surface roughness. Gabriel Zachmann describes that collision detection is one of the enabling technologies in many areas such as virtual assembly simulation, physically-based simulation, serious games, and virtual reality based medical training. Rui (Irene) Chen, Xiangyu Wang, and Lei Hou talk about augmented reality systems that could provide cognitive support and augmentation. Further they discuss the possible innovative ways for efficient and robust solutions in design assembly processes. Ross Brown and Rune Rasmussen observe that business process modeling is a fast growing field in business and information technology. Harrison R. Burris and Shahid A. Sheikh suggest that neuromarketing techniques help marketers to ascertain how consumers evaluate products, objects or marketing messages. Further they explain neuromarketing is
relatively a new field of marketing that utilizes computer simulated environments. Two cases studies pertaining to film production and health care sector are discussed in support of virtual environment visualizations. Rui Wang and Xiangyu Wang talk about the use of immersive virtual reality concept to design a distributed marketing system for commercial sector based on Ben ford’s mixed reality boundaries theory and motivated learning agents model. Sofia Bayona, Jose Miguel, Jose Manuel, Luis Pastor and Angel Rodriguez indicate the advantages of virtual reality in the health care sector. They explain about the development of a VR surgery simulator. Rafael Capilla analyzes the impacts of virtual reality technology in the creation and use of virtual communities and outlines the benefits and drawbacks in a globalized context. Mercedes Farjas Abadia, Manuel Sillero Quintana and Pedro Angel Merino Calvo present the research work of a group who are working on the techniques of Capturing and representing the image of human body. The results obtained by the research group are presented in their chapter. The chapter written by Mercedes Farjas, Francisco J. Garcia Lazaro, Julio Zancajo, Teresa Mostaza and
Nieves Quesada discuss about laser scanned systems as a new method of automatic data acquisition for use in archaeological research.

This book provides comprehensive view of virtual reality concepts being used with collaborative technologies across multiple sectors such as manufacturing, healthcare, marketing and business organizations. This book would be useful in libraries for reference of research scholars, in research and development departments, as a course supplement to the students pursuing computer science related subjects and as a resource for software professionals.
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Author(s)/Editor(s) Biography

N. Raghavendra Rao is a Professor at VIT University Chennai, India. Dr.Rao has a Masters degree in Commerce from Osmania University and a PhD in Finance from the University of Poona. He has also three post graduate diplomas in the areas of Financial Management, Portfolio Management and Tax Laws from the University of Madras. He has a rare distinction of having experience in the combined areas of Information Technology and Business applications. His rich experience in Industry is matched with a parallel academic experience in Management & IT in Business Schools. He has over two decades of experience in the development of application software related to manufacturing, service oriented organizations, financial institutions and business enterprises. He contributes chapters for books. He presents papers related to Information technology and Knowledge Management at National and International conferences. He contributes articles on Information Technology to main stream news papers and journals. His area of research interest is Mobile Computing, Space Technology and Knowledge Management.
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Editorial Board

  • E.V. Prasad, JNTU College of Engineering, India
  • K.Hariharanath, BUSREX Online Services Limited, India
  • Ramesh Gopalaswamy, Consultant, India