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Consumer Management

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Consumption Culture in Europe: Insight into the Beverage Industry
Reference Book
Carmen R. Santos (University of Leon, Spain), Stéphane Ganassali (University of Savoie, France), Francesco Casarin (University of Venice, Italy), Pirjo Laaksonen (University of Vaasa, Finland), Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania)
Copyright © 2013.
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as i...
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Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
Reference Book
Riyad Eid (United Arab Emirates University, UAE)
Copyright © 2013.
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication op...
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Consumer Information Systems and Relationship Management: Design, Implementation, and Use
Reference Book
Angela Lin (University of Sheffield, UK), Jonathan Foster (University of Sheffield, UK), Paul Scifleet (Charles Sturt University, Australia)
Copyright © 2013.
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information...
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Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus
Reference Book
Ricardo Colomo-Palacios (Universidad Carlos III de Madrid, Spain), João Varajão (University of Trás-os-Montes e Alto Douro, Portugal), Pedro Soto-Acosta (University of Murcia, Spain)
Copyright © 2012.
The ever-growing influence of the Internet has caused a paradigm shift in relationships between customers and companies. New types of interaction introduced by Web 1...
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Customer-Centric Knowledge Management: Concepts and Applications
Reference Book
Minwir Al-Shammari (University of Bahrain, Bahrain)
Copyright © 2012.
Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the m...
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Successful Customer Relationship Management Programs and Technologies: Issues and Trends
Reference Book
Riyad Eid (United Arab Emirates University, UAE)
Copyright © 2012.
The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded.Successful Customer Relationshi...
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Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships
Reference Book
Barbara Ciaramitaro (Ferris State University, USA)
Copyright © 2011.
With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive par...
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Advanced Technologies Management for Retailing: Frameworks and Cases
Reference Book
Eleonora Pantano (University of Calabria, Italy), Harry Timmermans (Eindhoven University of Technology, The Netherlands)
Copyright © 2011.
The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introdu...
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Mobilized Marketing and the Consumer: Technological Developments and Challenges
Reference Book
Gonca Telli Yamamoto (Okan University, Turkey)
Copyright © 2010.
In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation o...
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International Journal of Customer Relationship Marketing and Management (IJCRMM)
Journal
Riyad Eid (United Arab Emirates University, UAE)
Est. 2010.
The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are a...
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Comparison-Shopping Services and Agent Designs
Reference Book
Yun Wan (University of Houston, USA)
Copyright © 2009.
Popular among online shoppers, comparison-shopping provides a new sales channel for small to medium enterprises to contend with brand name vendors.Comparison-Shoppin...
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Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies
Reference Book
Mehdi Khosrow-Pour (Information Resources Management Association, USA)
Copyright © 2009.
Considering the global spread of e-commerce technologies and the rapid pace of organizational adoption of these technological advancements, there is a need for relia...
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Customer Knowledge Management: People, Processes, and Technology
Reference Book
Minwir Al-Shammari (University of Bahrain, Bahrain)
Copyright © 2009.
Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture prof...
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Online Consumer Protection: Theories of Human Relativism
Reference Book
Kuanchin Chen (Western Michigan University, USA), Adam Fadlalla (Cleveland State University, USA)
Copyright © 2009.
Technology is a double-edged sword that not only brings convenience, but also allows for easier way to collect, explore, and exchange information on or off line. Con...
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Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption
Reference Book
Humphry Hung (Hong Kong Polytechnic University, Hong Kong ), Y H Wong (Hong Kong Polytechnic University, Hong Kong), Vincent Cho (Hong Kong Polytechnic University, Hong Kong)
Copyright © 2009.
Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways tha...
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Information Communication Technologies and Emerging Business Strategies
Reference Book
Shenja van der Graaf, Yuichi Washida
Copyright © 2007.
In the information communication technologies (ICT) field, there is a vacuum among disciplines, as well as between business research and academic studies, due to the...
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Web Systems Design and Online Consumer Behavior
Reference Book
Yuan Gao
Copyright © 2005.
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of...
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Information Technology Enabled Global Customer Service
Reference Book
Tapio Reponen
Copyright © 2003.
For more than ten years there has been an obvious trend of globalization of leading companies, as they have moved from multinational to global operations. Recently t...
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