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Reference Book
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Vimi Jham (Institute of Management Technology, Dubai), Sandeep Puri (Institute of Management Technology, Ghaziabad)
Copyright © 2014.
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvemen...
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Mei Wu (University of Macau, China), Peter Jakubowicz (The Chinese University of Hong Kong, Hong Kong), Chengyu Cao (Tsinghua University, China)
Copyright © 2014.
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges th...
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Hatem El-Gohary (Birmingham City University, UK & Cairo University Business School, Egypt)
Copyright © 2013.
The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this...
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Hans-Ruediger Kaufmann (University of Nicosia, Cyprus & International Business School at Vilnius University, Lithuania), Mohammad Fateh Ali Khan Panni (City University, Bangladesh)
Copyright © 2013.
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centr...
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Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt), Riyad Eid (United Arab Emirates University, UAE)
Copyright © 2013.
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension...
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Purnendu Tripathi (IGNOU, India), Siran Mukerji (IGNOU, India)
Copyright © 2013.
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for stude...
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Dr. Rajagopal (EGADE Business School, Tecnologico de Monterrey (ITESM), Mexico)
Copyright © 2013.
The task of pricing a specific product or service is significant in maximizing the profits of business organizations. Therefore, the management of ideal pricing stra...
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Avinash Kapoor (Management Development Institute (MDI), India), Chinmaya Kulshrestha (Management Development Institute (MDI), India)
Copyright © 2012.
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turb...
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Andreas Meier (University of Fribourg, Switzerland), Laurent Donzé (University of Fribourg, Switzerland)
Copyright © 2012.
Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions. Furthermore, data is often im...
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Payam Hanafizadeh (Allameh Tabataba'i University), Mehdi Behboudi (Islamic Azad University, Iran)
Copyright © 2012.
Advertising, just like medicine and engineering, is a universal discipline of study, providing insight into understanding the business process anywhere in the world....
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Information Resources Management Association (USA)
Copyright © 2012.
The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keep...
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Journal
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Purnendu Tripathi (IGNOU, India), Siran Mukerji (IGNOU, India)
Est. 2011.
The International Journal of Technology and Educational Marketing (IJTEM) presents, analyzes, shares, and collaborates ideas, experiences, research studies, and case...
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Journal
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Hatem El-Gohary (Birmingham City University Business School, UK and Cairo University Business School, Egypt)
Est. 2011.
The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage of the opportunities, ch...
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Reference Book
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Matthew S. Eastin (University of Texas at Austin, USA), Terry Daugherty (The University of Akron, USA), Neal M. Burns (University of Texas, Austin, USA)
Copyright © 2011.
Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages.The Handbook of...
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Ugur Demiray (Anadolu University, Turkey), Serdar Sever (Anadolu University, Turkey)
Copyright © 2011.
Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education...
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Xian-Sheng Hua (Microsoft Research Asia, China), Tao Mei (Microsoft Research Asia), Alan Hanjalic (Delft University of Technology, Netherlands)
Copyright © 2011.
The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information car...
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Purnendu Tripathi (IGNOU, India), Siran Mukerji (IGNOU, India)
Copyright © 2011.
Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategiz...
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Key Pousttchi (University of Augsburg, Germany), Dietmar G. Wiedemann (University of Augsburg, Germany)
Copyright © 2010.
Mobile communication techniques revolutionize marketing in its gain of consumer time and attention for advertiser support. This groundbreaking type of marketing prov...
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Irvine Clarke III, Theresa B. Flaherty
Copyright © 2005.
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines...
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Sandeep Krishnamurthy
Copyright © 2005.
E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing, Volu...
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Sandeep Krishnamurthy
Copyright © 2005.
Contemporary Research in E-Marketing, Volume 2 builds on the intellectual capital of Volume 1 by offering a compilation of inter-disciplinary chapters on the topic o...
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Ook Lee
Copyright © 2001.
This book deals with the timely topics of Internet marketing research. Internet marketing has become an important aspect of e-commerce and various concepts/strategie...
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