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Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
Reference Book
Avinash Kapoor (Management Development Institute (MDI), India), Chinmaya Kulshrestha (Management Development Institute (MDI), India)
Copyright © 2014.
Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a syst...
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Social Media and the New Academic Environment: Pedagogical Challenges
Reference Book
Bogdan Patrut (Vasile Alecsandri University of Bacau, Romania), Monica Patrut (Vasile Alecsandri University of Bacau, Romania), Camelia Cmeciu (Danubius University of Galati, Romania)
Copyright © 2013.
As web applications play a vital role in our society, social media has emerged as an important tool in the creation and exchange of user-generated content and social...
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Examining the Concepts, Issues, and Implications of Internet Trolling
Reference Book
Jonathan Bishop (Centre for Research into Online Communities and E-Learning Systems, UK)
Copyright © 2013.
Examining the Concepts, Issues, and Implications of Internet Trolling provides current research on the technical approaches as well as more social and behavioral inv...
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Social Media Mining and Social Network Analysis: Emerging Research
Reference Book
Guandong Xu (University of Technology, Sydney), Lin Li (Wuhan University of Technology)
Copyright © 2013.
Social Media Mining and Social Network Analysis: Emerging Research highlights the advancements made in social network analysis and social web mining and its influenc...
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Social Network Engineering for Secure Web Data and Services
Reference Book
Luca Caviglione (Institute of Intelligent Systems for Automation (ISSIA), Italy), Mauro Coccoli (University of Genoa, Italy), Alessio Merlo (University of Genoa & Università Telematica e-campus, Italy)
Copyright © 2013.
While the innovation and phenomenon of social network applications has greatly impacted society, the economy, and the technological pool of the internet; these platf...
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Organizations and Social Networking: Utilizing Social Media to Engage Consumers
Reference Book
Eldon Y. Li (National Chengchi University, Taiwan & California Polytechnic State University, USA), Stanley Loh (Lutheran University of Brasil (ULBRA), Brazil & Technology Faculty Senac Pelotas, Brazil), Cain Evans (University of Central England in Birmingham, UK), Fabiana Lorenzi (Lutheran University of Brasil (ULBRA), Brazil)
Copyright © 2013.
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link...
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Blogging in the Global Society: Cultural, Political and Geographical Aspects
Reference Book
Tatyana Dumova (Point Park University, USA), Richard Fiordo (University of North Dakota, USA)
Copyright © 2012.
During the past decade, blogging has not only grown, but it has also become a truly international phenomenon: about two thirds of all blogs are written in a language...
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Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions
Reference Book
Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal), Patricia Gonçalves (School of Technology at the Polytechnic Institute of Cavado and Ave, Portugal), Nuno Lopes (Polytechnic Institute of Cávado and Ave, Portugal), Eva Maria Miranda (Polytechnic Institute of Cávado and Ave, Portugal), Goran D. Putnik (University of Minho, Portugal)
Copyright © 2012.
Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become a...
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Social Networking and Community Behavior Modeling: Qualitative and Quantitative Measures
Reference Book
Maytham Safar (Kuwait University, Kuwait), Khaled Mahdi (Kuwait University, Kuwait)
Copyright © 2012.
Social networks have emerged as a major trend in computing and social paradigms in the past few years. The social network model helps to inform the study of communit...
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Technical, Social, and Legal Issues in Virtual Communities: Emerging Environments: Emerging Environments
Reference Book
Subhasish Dasgupta (George Washington University, USA)
Copyright © 2012.
Websites such as Twitter, Facebook, LinkedIn, and Google+ have enabled users to create virtual communities for social networking and communities of practice. Because...
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Virtual Professional Development and Informal Learning via Social Networks
Reference Book
Vanessa P. Dennen (Florida State University, USA), Jennifer B. Myers (Florida State University, USA)
Copyright © 2012.
People are increasingly engaged in profession-related learning via social networks supported by Web 2.0 tools. Some of these informal online learners are already act...
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Social Computing Theory and Practice: Interdisciplinary Approaches
Reference Book
Panagiota Papadopoulou (University of Athens, Greece), Panagiotis Kanellis (University of Athens, Greece), Drakoulis Martakos (University of Athens, Greece)
Copyright © 2011.
Social computing has seen exponential growth in various application areas, enabling new digital contexts for almost any type of interaction. This growth is expected...
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Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics
Reference Book
Dal Yong Jin (Korea Advanced Institute of Science and Technology, South Korea)
Copyright © 2011.
New media and technology are firmly embedded in our contemporary society and culture. The application of the internet and mobile communications, including online gam...
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Social Knowledge: Using Social Media to Know What You Know
Reference Book
John P. Girard (Minot State University, USA), JoAnn L. Girard (Sagology, USA)
Copyright © 2011.
For the past two decades, executives have struggled to develop effective ways of sharing what their organizations know. Organizational leaders are now seeking ways t...
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Cyberbullying: A Case Study at Robert J. Mitchell Junior/Senior High School
Journal Article
Michael J. Heymann (SUNY Plattsburgh, USA), Heidi L. Schnackenberg (SUNY Plattsburgh, USA)
Copyright © 2011.
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Teaching Case
Michael J. Heymann (SUNY Plattsburgh, USA), Heidi L. Schnackenberg (SUNY Plattsburgh, USA)
Copyright © 2011.
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Educational Social Software for Context-Aware Learning: Collaborative Methods and Human Interaction
Reference Book
Niki Lambropoulos (London South Bank University, UK), Margarida Romero (University of Toulouse, France)
Copyright © 2010.
The emergence of Web 2.0 has triggered a trend towards global online social interactions and has brought sociology into the global interactive picture, creating educ...
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Social Computing: Concepts, Methodologies, Tools, and Applications
Reference Book
Subhasish Dasgupta (George Washington University, USA)
Copyright © 2010.
With an increasing accessibility to social networking tools, the development of Web 2.0, and the emergence of virtual worlds, social computing crosses cultural bound...
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International Journal of E-Politics (IJEP)
Journal
Celia Romm Livermore (Wayne State University, USA)
Est. 2010.
The International Journal of E-Politics (IJEP) establishes the foundations of e-politics as an emerging interdisciplinary area of research and practice, as well as o...
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Handbook of Research on Socio-Technical Design and Social Networking Systems
Reference Book
Brian Whitworth (Massey University (Albany), Auckland, New Zealand), Aldo de Moor (CommunitySense, The Netherlands)
Copyright © 2009.
The focus of this book is not how to make technology more efficient, nor even how technology harms or helps society, but rather how to successfully combine society a...
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Social Computing in Homeland Security: Disaster Promulgation and Response
Reference Book
Amy Wenxuan Ding (University of Illinois, USA)
Copyright © 2009.
The sequence of major events that occurred after entering the twenty-first century have all pointed to an effective emergency response as one of the most complex cha...
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Social Networking Communities and E-Dating Services: Concepts and Implications
Reference Book
Celia Romm Livermore (Wayne State University, USA), Kristina Setzekorn (Smith Barney, Inc., USA)
Copyright © 2009.
E-dating is now among the largest global e-commerce sectors, allowing for interaction that was once not possible. Despite its dominance in the e-commerce market and...
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Social Software and Web 2.0 Technology Trends
Reference Book
P. Candace Deans (University of Richmond, USA)
Copyright © 2009.
Very little has been written to address the emerging trends in social software and technology. With these technologies and applications being relatively new and evol...
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International Journal of Virtual Communities and Social Networking (IJVCSN)
Journal
Subhasish Dasgupta (George Washington University, USA)
Est. 2009.
Virtual communities and social networking are changing our social and work environments. The International Journal of Virtual Communities and Social Networking (IJVC...
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Social Information Retrieval Systems: Emerging Technologies and Applications for Searching the Web Effectively
Reference Book
Dion Goh (Nanyang Technological University, Singapore), Schubert Foo (Nanyang Technological University, Singapore)
Copyright © 2008.
The wealth of information accessible on the Internet has grown exponentially since its advent. This mass of content must be systemically sifted to glean pertinent da...
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