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Submit a Paper to the International Journal of Online Marketing (IJOM)

Published Quarterly. Est. 2011.

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an important and critical platform for researchers, practitioners, entrepreneurs, policymakers, and educators to present and discuss their experiences and perspectives on important issues and current trends related to marketing activities and research in an online context. The International Journal of Online Marketing (IJOM) publishes original research papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of online marketing.

ISSN: 2156-1753|EISSN: 2156-1745|DOI: 10.4018/IJOM
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The Editor-in-Chief of the International Journal of Online Marketing (IJOM) would like to invite you to consider submitting a manuscript for inclusion in this scholarly journal. The following describes the mission, coverage, and guidelines for submission to IJOM.


The mission of the International Journal of Online Marketing (IJOM) is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Emphasis is highly placed on publishing research articles, case studies and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, the journal links both theoretical and practical approaches of online marketing to make a proactive contribution to the field.


Topics to be discussed in this journal include (but are not limited to) the following:

  • B2B online marketing
  • B2C online marketing
  • B2G online marketing
  • Conceptualization of online marketing
  • E-mail marketing
  • Internet marketing
  • Legal issues related to online marketing
  • Measuring online marketing performance
  • Online advertising
  • Online branding
  • Online community management
  • Online consumer behavior
  • Online customer service
  • Online database marketing
  • Online marketing and Enterprise Resource Planning (ERP)
  • Online marketing and Customer Relationship Management
  • Online marketing and customer trust
  • Online marketing and Total Customer Relationship Management (TCRM)
  • Online marketing communications
  • Online marketing customer behavior
  • Online marketing customer retention
  • Online marketing implementation models
  • Online marketing in developed countries
  • Online marketing in developing countries
  • Online marketing in services
  • Online marketing planning
  • Online marketing practices
  • Online marketing statistics
  • Online marketing strategies
  • Search Engine Optimisation (SEO)
  • Web analytics
  • Web design
  • Web usability


Prospective authors should note that only original and previously unpublished articles will be considered. INTERESTED AUTHORS MUST CONSULT THE JOURNAL’S GUIDELINES FOR MANUSCRIPT SUBMISSIONS at PRIOR TO SUBMISSION. All article submissions will be forwarded to at least 3 members of the Editorial Review Board of the journal for double-blind, peer review. Final decision regarding acceptance/revision/rejection will be based on the reviews received from the reviewers. All submissions must be forwarded electronically.

All submissions and inquiries should be directed to the attention of:

All inquiries regarding IJOM should be directed to the attention of:

Dr. Hatem El-Gohary
International Journal of Online Marketing

All manuscript submissions to IJOM should be sent through the online submission system: