Analysing Critical Success Factors for Supporting Online Shopping

2. Market Description

The competitive global market of today requires companies to be in all parts of the world at the same time. E-commerce is a sophisticated tool for opening new business opportunities with a considerable competitive advantage over local markets (Becerra & Korgaonkar, 2011). Although there is already a great adherence and growth of e-commerce, it is expected that this still has a high degree of progression.

The demand for niche markets and marketing allies could revolutionize the new e-commerce. Recent technological changes allow cementing online business by providing payment procedures in a safer way up to highly effective logistic companies. The whole process of creating online stores involves many techniques and multidisciplinary areas, requiring a synergy of skills for obtaining the desired result (Brege, Brehmer & Rehme, 2008). Thus, much attention has to be paid to a variety of subjects related with this issue, including the study of implications of e-commerce at different levels of impact, particularly in terms of human behaviour and preferences, as well as the analysis of alternatives for its implementation.