Analysis of Cultural Conflict in the Development of Web-Enabled Information Systems

Analysis of Cultural Conflict in the Development of Web-Enabled Information Systems

Pradipta K. Sarkar (Deakin University, Australia) and Jacob L. Cybulski (Deakin University, Australia)
Copyright: © 2003 |Pages: 23
DOI: 10.4018/978-1-59140-056-1.ch006
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The advent of the World Wide Web (WWW) and the emergence of Internet commerce have given rise to the web as a medium of information exchange. In recent years, the phenomenon has affected the realm of transaction processing systems, as organizations are moving from designing web pages for marketing purposes, to web-based applications that support business-to-business (WEB) and business-to-consumer (B2C) interactions, integrated with databases and other back-end systems (Isakowitz, Bieber et al., 1998). Furthermore, web-enabled applications are increasingly being used to facilitate transactions even between various business units within a single enterprise. Examples of some of the more popular web-enabled applications in use today include airline reservation systems, internet banking, student enrollment systems in universities, and Human Resource (HR) and payroll systems. The prime motive behind the adoption of web-enabled applications are productivity gains due to reduced processing time, decrease in the usage of paper-based documentation and conventional modes of communication (such as letters, fax, or telephone), and improved quality of services to clients. Indeed, web-based solutions are commonly referred to as customer-centric (Li, 2000), which means that they provide user interfaces that do not necessitate high level of computer proficiency. Thus, organizations implement such systems to streamline routine transactions and gain strategic benefits in the process (Nambisan & Wang, 1999), though the latter are to be expected in the long-term. Notwithstanding the benefits of web technology adoption, the web has ample share of challenges for initiators and developers. Many of these challenges are associated with the unique nature of web-enabled applications. Research in the area of web-enabled information systems has revealed several differences with traditional applications. These differences exist with regards to system development methodology, stakeholder involvement, tasks, and technology (Nazareth, 1998). According to Fraternali (1999), web applications are commonly developed using an evolutionary prototyping approach, whereby the simplified version of the application is deployed as a pilot first, in order to gather user feedback. Thus, web-enabled applications typically undergo continuous refinement and evolution (Ginige, 1998; Nazareth, 1998; Siau, 1998; Standing, 2001). Prototype-based development also leads web-enabled information systems to have much shorter development life cycles, but which, unlike traditional applications, are regrettably developed in a rather adhoc fashion (Carstensen & Vogelsang, 2001). However, the principal difference between the two kinds of applications lies in the broad and diverse group of stakeholders associated with web-based information systems (Gordijn, Akkermans, et al., 2000; Russo, 2000; Earl & Khan, 2001; Carter, 2002; Hasselbring, 2002; Standing, 2002; Stevens & Timbrell, 2002). Stakeholders, or organizational members participating in a common business process (Freeman, 1984), vary in their computer competency, business knowledge, language and culture. This diversity is capable of causing conflict between different stakeholder groups with regards to the establishment of system requirements (Pouloudi & Whitley, 1997; Stevens & Timbrell, 2002). Since, web-based systems transcend organizational, departmental, and even national boundaries, the issue of culture poses a significant challenge to the web systems’ initiators and developers (Miles & Snow, 1992; Kumar & van Dissel, 1996; Pouloudi & Whitley, 1996; Li & Williams, 1999).

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Table of Contents
Theerasak Thanasankit
Theerasak Thanasankit
Chapter 1
Brian J. Corbitt
This chapter is concerned with the way globalization, culture and e-business are interacting in the world economic environment to produce globalized... Sample PDF
Globalization, Culture and E-Business
Chapter 2
O. Chieochan, D. Lindley, T. Dunn
Agriculture is important to the Thai economy, contributing about 17 percent to the Thai GNP. It accounts for about 34 percent of all exports... Sample PDF
The Adoption of Information Technology: A Foundation of E-Commerce Development in Thai Culture
Chapter 3
Wei-Chang Kong
This chapter analyzes why small to medium enterprises (SMEs) in Singapore have or have not adopted electronic commerce, and explains issues... Sample PDF
The Implementation of Electronic Commerce in SMEs in Singapore
Chapter 4
Joseph Kabalimu, Brian Corbitt, Theerasak Thanasanakit
This chapter is concerned with how Tanzania has been socially and economically affected by post-colonialism at a policy level as well as at an... Sample PDF
Implementing IT Policy and the Bedevilment of Post-Colonialism - A Case Study in Tanzania
Chapter 5
Gary S.C. Pan, Donal Flynn
This paper serves as a stimulus to investigators to examine the role project postmortem analyses plays in learning from abandoned electronic... Sample PDF
Gaining Knowledge from Post-Mortem Analysis to Eliminate Electronic Commerce Project Abandonment
Chapter 6
Pradipta K. Sarkar, Jacob L. Cybulski
The advent of the World Wide Web (WWW) and the emergence of Internet commerce have given rise to the web as a medium of information exchange. In... Sample PDF
Analysis of Cultural Conflict in the Development of Web-Enabled Information Systems
Chapter 7
Chia Yao Lee, Wei-Chang Kong
E-commerce is often associated with the buying and selling of consumer products over the Internet. While this narrow definition of e-commerce is... Sample PDF
Stakeholder Relationships and Electronic Commerce: A Comparison of Singapore and Australia
Chapter 8
Konrad Janusz Peszynski
This chapter aims to report what issues of trust apply to the Mäori Internet shopper. Mäori arrived in New Zealand from the Pacific about a thousand... Sample PDF
Trust in B2C E-Commerce: The New Zealand Maori Internet Shopper
Chapter 9
Arunee Intrapairot, Anongnart Srivihok
Small and medium enterprises (SMEs) in Thailand are fundamental business units spread all over the country. Since the severe economic crisis (i.e.... Sample PDF
The E-Commerce of SMEs in Thailand
Chapter 10
Amnuay Ekasdornkorn, Brian Corbitt, Utomporn Phalavonk
Online payments in electronic commerce (e-commerce) are usually carried out with credit cards because they are the most convenient to use. Web sites... Sample PDF
Micropayments for E-Commerce Transactions: A Solution to Credit Card Use in Thailand
Chapter 11
Orasa Tetiwat, Sid L. Huff
Online education has become widely used and accepted in many universities, especially in North America and Europe, since in the early 1990s.... Sample PDF
Factors Influencing the Acceptance of Web-Based Online Education for Thai Educators: Impact of Thai Culture and Values
Chapter 12
Jeffrey Hsu
The potential for the Internet and e-commerce in China and Chinese-speaking nations (including Hong Kong, Taiwan and Singapore) is huge. Many... Sample PDF
Chinese Culture and Internet E-Commerce
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