Anatomy of the Mobile Services Industry

Anatomy of the Mobile Services Industry

Jarkko Vesa (Helsinki School of Economics, Finland)
Copyright: © 2005 |Pages: 24
DOI: 10.4018/978-1-59140-584-9.ch001
OnDemand PDF Download:
$37.50

Abstract

“After 20 years of talking, this so-called convergence of computing and communications is happening.” Craig R. Barrett, CEO of Intel (BusinessWeek Online, March 8, 2004) The reasons for writing this book are twofold: first, the importance of the mobile industry for the future success of the whole ICT industry cannot be overemphasized. Second, the mobile industry itself is an ideal target for analyzing the impact of technological innovations, deregulation, and global competition on industry structure and different ways of collaboration between companies in the industry. Within the context of this “high clockspeed” industry, mobile services represent even more interesting research topic due to the additional complexity, which results from the shift from traditional voice services to mobile multimedia services. The increase in the amount of complexity in the mobile industry is one of the key themes of this book: it is argued here that business gets more complex as the industry moves from voice-centric services to mobile multimedia services, which contain voice, text, graphics, and video. When thinking about the concept of complexity of an industry, it is important to keep in mind that there are various aspects of complexity that affect the way in which business is done in a given industry or market. Within the context of mobile services, the two important dimensions of complexity are technical complexity and commercial complexity, as described in Figure 1. What we can see in the diagram is that as mobile telephony moved from analog technology to digital technology, the technical complexity of the networks and handsets increased dramatically.

Complete Chapter List

Search this Book:
Reset
Table of Contents
Chapter 1
Jarkko Vesa
“After 20 years of talking, this so-called convergence of computing and communications is happening.” Craig R. Barrett, CEO of Intel (BusinessWeek... Sample PDF
Anatomy of the Mobile Services Industry
$37.50
Chapter 2
Jarkko Vesa
This book is about mobile services in a networked economy. For some readers, the term “networked economy” may well be self-evident, but for others... Sample PDF
Towards a Networked Economy
$37.50
Chapter 3
Jarkko Vesa
In this chapter we will review existing theories and models of the boundaries of firms and industries. The goal is to gain a better understanding of... Sample PDF
Dynamic Boundaries and Vertical Integration
$37.50
Chapter 4
Jarkko Vesa
Vertical integration is not the only traditional concept that has been challenged in the current business environment where firm and industry... Sample PDF
Web or Chains: The Quest for Value
$37.50
Chapter 5
Jarkko Vesa
“Vertically integrated manufacturing firms are morphing into internal and external networks.” (Achrol & Kotler, 1999, p. 161) In the previous two... Sample PDF
Networks, Ecosystems and Clusters
$37.50
Chapter 6
Mobile Services in Japan  (pages 118-150)
Jarkko Vesa
In the second section of this book, we will focus on the mobile industry in Japan and Europe, specifically in Finland and the United Kingdom. The... Sample PDF
Mobile Services in Japan
$37.50
Chapter 7
Jarkko Vesa
“We don’t believe that a business model, where mobile operator takes a large proportion of our subscription revenue, is going to a viable long-term... Sample PDF
European Mobile Services Industry
$37.50
Chapter 8
Jarkko Vesa
“It is therefore dangerous to assume that there would ever be any major opportunities in the field of chargeable end-user services targeted for... Sample PDF
Mobile Services in Finland
$37.50
Chapter 9
Mobile Services in the UK  (pages 178-193)
Jarkko Vesa
On New Year’s Day 1985, Ernie Wise made Britain’s first cellphone call. Now, less than two decades later, most people in this country have a mobile... Sample PDF
Mobile Services in the UK
$37.50
Chapter 10
Jarkko Vesa
Now as we have gone through the characteristics of the three case markets, it is time to figure out what our analysis has revealed. In other words... Sample PDF
Mobile Markets vs. Mobile Ecosystems
$37.50
Chapter 11
Jarkko Vesa
The mobile telephony business used to be reasonably simple in the past: mobile services were provided by national monopolies, so nobody really cared... Sample PDF
Mobile Services in a Networked Economy
$37.50
About the Author