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Antecedents of Consumer Trust in B2C Electronic Commerce and Mobile Commerce

Copyright © 2008. 19 pages.
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DOI: 10.4018/978-1-59904-495-8.ch011|
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MLA

Kim, Dan J. "Antecedents of Consumer Trust in B2C Electronic Commerce and Mobile Commerce." Computer-Mediated Relationships and Trust: Managerial and Organizational Effects. IGI Global, 2008. 158-176. Web. 24 Nov. 2014. doi:10.4018/978-1-59904-495-8.ch011

APA

Kim, D. J. (2008). Antecedents of Consumer Trust in B2C Electronic Commerce and Mobile Commerce. In L. Brennan, & V. Johnson (Eds.) Computer-Mediated Relationships and Trust: Managerial and Organizational Effects (pp. 158-176). Hershey, PA: Information Science Reference. doi:10.4018/978-1-59904-495-8.ch011

Chicago

Kim, Dan J. "Antecedents of Consumer Trust in B2C Electronic Commerce and Mobile Commerce." In Computer-Mediated Relationships and Trust: Managerial and Organizational Effects, ed. Linda L. Brennan and Victoria E. Johnson, 158-176 (2008), accessed November 24, 2014. doi:10.4018/978-1-59904-495-8.ch011

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Abstract

Despite the importance of trust in electronic commerce including mobile commerce, there is insufficient theory and model concerning the determinants of consumer trust in business-to-consumer electronic commerce. Thus, the purpose of this chapter is to: i) identify the major antecedents of a consumer’s trust in electronic commerce and mobile commerce contexts through a large-scale literature review, ii) develop an integrative trust antecedent reference model summarizing the antecedents of consumer trust, and iii) finally discuss six categories of mobile applications as future trends of technologies and key issues related to consumer trust area in electronic commerce. In addition, to provide the validity of the proposed reference model, this chapter also proposes a research model derived from the reference model and discusses the constructs of the proposed model in detail. The chapter concludes that building trust is not simply an issue related to consumer-technology-buyer, but it is a complex issue that involves the interactions of key elements (buyer, seller, third-party, technology, and market environment) at least.
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Complete Chapter List

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Chapter 11
Dan J. Kim
Despite the importance of trust in electronic commerce including mobile commerce, there is insufficient theory and model concerning the determinants... Sample PDF
Antecedents of Consumer Trust in B2C Electronic Commerce and Mobile Commerce
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Chapter 12
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This chapter examines the importance of trust in business-to-consumer e-commerce. The author explores the issue of trust in the development and... Sample PDF
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