Application of the Industrial Life Cycle Concept

Application of the Industrial Life Cycle Concept

Toru Higuchi (Sakushingakuin University, Japan) and Marvin Troutt (Kent State University, USA)
DOI: 10.4018/978-1-59904-555-9.ch016
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Abstract

The life cycle of products is a major concern in business all over the world. This Appendix proposes the Industrial Life Cycle Concept integrating the innovation, location, and marketing aspects. It is a very holistic concept in two regards. First, it deals with a whole category of products including multigeneration products. Second, it considers the whole supply chain from the consumers to suppliers. We demonstrated the industrial life cycle concept through a home-use VCR case study. The time frame is divided into five stages: introduction stage (before 1980); early growth stage (1980-1984); late growth stage (1985-1989); maturity stage (1990-2001); and decline stage (after 2002).

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