MLA
Rumpf, Christopher, and Christoph Breuer. "Assessing Consumer Reactions with Neuroscientific Measurements." Applying Neuroscience to Business Practice, edited by Manuel Alonso Dos Santos, IGI Global, 2017, pp. 1-17. https://doi.org/10.4018/978-1-5225-1028-4.ch001
APA
Rumpf, C. & Breuer, C. (2017). Assessing Consumer Reactions with Neuroscientific Measurements. In M. Dos Santos (Ed.), Applying Neuroscience to Business Practice (pp. 1-17). IGI Global. https://doi.org/10.4018/978-1-5225-1028-4.ch001
Chicago
Rumpf, Christopher, and Christoph Breuer. "Assessing Consumer Reactions with Neuroscientific Measurements." In Applying Neuroscience to Business Practice, edited by Manuel Alonso Dos Santos, 1-17. Hershey, PA: IGI Global, 2017. https://doi.org/10.4018/978-1-5225-1028-4.ch001
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