Assessing Mass Consumer Information Quality Requirements Using Conjoint Analysis

Assessing Mass Consumer Information Quality Requirements Using Conjoint Analysis

Elizabeth M. Pierce (Eberly College of Business and Information Technology, USA)
DOI: 10.4018/978-1-59904-420-0.ch004
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Abstract

This chapter demonstrates how conjoint analysis can be used to improve the design and delivery of mass consumer information products. Conjoint analysis is a technique that market researchers have used since the 1960’s to better understand how buyers make complex purchase decisions, to estimate preferences and importance ratings for product features, and to predict buyer behavior. This chapter describes the steps for performing a conjoint analysis to assess information quality preferences of potential home buyers interested in using a real estate website to help them locate properties for sale. The author hopes that this tutorial will convince information systems professionals of the usefulness of conjoint analysis as a tool for discerning how to prioritize information quality requirements so that the resulting systems produce information products that better serve the needs of their customers.

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Table of Contents
Foreword
Andy Koronios
Acknowledgments
Chapter 1
Eric Infield, Laura Sebastian-Coleman
This paper is a case study of the data quality program implemented for Galaxy, a large health care data warehouse owned by UnitedHealth Group and... Sample PDF
Galaxy's Data Quality Program: A Case Study
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Chapter 2
Latif Al-Hakim
This research maps the information quality (IQ) process and finds that the control constituent of the process comprises two types of factors: IQ... Sample PDF
Information Quality Function Deployment
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Chapter 3
Daniel Maier, Thomas Muegeli, Andrea Krejza
Customer investigations in the banking industry are carried out in connection with prosecutions, the administration of estates or other legal... Sample PDF
Customer Investigation Process at Credit Suisse: Meeting the Rising Demands of Regulators
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Chapter 4
Elizabeth M. Pierce
This chapter demonstrates how conjoint analysis can be used to improve the design and delivery of mass consumer information products. Conjoint... Sample PDF
Assessing Mass Consumer Information Quality Requirements Using Conjoint Analysis
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Chapter 5
Kimberly D. Hess, John R. Talburt
An introduction to name knowledge and its application to information quality assessments through an expert system is discussed in this chapter. The... Sample PDF
Applying Name Knowledge to Information Qualtiy Assessments
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Chapter 6
Felix Naumann, Mary Roth
Commercial database management systems (DBMS) have come a long way with respect to efficiency and more recently, with respect to quality and user... Sample PDF
Information Quality: How Good ar Off-the-shelf DBMs
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Chapter 7
Jon R. Wright, Gregg T. Vesonder, Tamraparni Dasu
In an enterprise setting, a major challenge for any data mining operation is managing data streams or feeds, both data and metadata, to ensure a... Sample PDF
Management of Data Streams for Large-Scale Data Mining
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Chapter 8
Besiki Stvilia, Les Gasser, Michael B. Twidale
This chapter presents results from our empirical studies of metadata quality in large corpuses of metadata harvested under Open Archives Initiative... Sample PDF
Metadata Quality Problems in Federated Collections
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Chapter 9
Helinä Melkas
In this chapter, a novel framework is introduced for analyzing information quality within information processes of complex organizational networks... Sample PDF
Analyzing Information Quality in Virtual Networks of the Services Sector with Qualitative Interview Data
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Chapter 10
Mikhaila S.E. Burgess, W. Alex Gray, Nick J. Fiddium
This chapter discusses the proposal for using quality criteria to facilitate information searching. It suggests that the information consumer can be... Sample PDF
Qualtiy Measures and the Information Consumer
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Chapter 11
Monica Bobrowski, Sabrina Soler
Data plays a critical role in organizations up to the point of being considered a competitive advantage. However, the quality of the organizations’... Sample PDF
DQ Options: Evaluating Data Quality Projects Using Real Options
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Chapter 12
Zbigniew J. Gackowski
This chapter presents a logical technology-independent fully content-focused inquiry into the operations quality problems of any symbolic... Sample PDF
Purpose-Focused View of Information Quality: Telelogical Operations Research-Based Approach
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About the Authors