Abstract
As discussed in Chapter I, successful enterprise software will assimilate rather than disrupt in their market niches. Assimilation is gradual change to something different. The noun “assimilate” means conversion, reduction, transmutation, evolution, sea change, transit, transition; transmigration, and shifting. As a verb it means to be converted into, evolve into, slide into, glide into, ripen into, merge into, emerge as, assume the shape of, begin a new phase, assume a new phase, and undergo a change.