An Associative Classification-Based Recommendation System for Personalization in B2C E-Commerce Applications

Abstract

This chapter presents an associative classification-based recommendation system to support online customer decision-making when facing a huge amount of choices. Recommendation systems have been recently introduced to e-commerce sites in order to solve the information overload and mass confusion problem. This chapter applies knowledge discovery techniques to overcome the drawback of conventional approaches to recommendation systems. The framework of the associative classification-based recommendation system has been addressed in this chapter. The system analysis, design, and implementation issues in an Internet programming environment are also presented. Taking the advantage of accumulative knowledge from historical data, the efficiency and effectiveness of B2C e-commerce applications are improved.