MLA
Bridges, Eileen, et al. "Attracting and Retaining Online Buyers: Comparing B2B and B2C Customers." Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, IGI Global, 2005, pp. 1-27. https://doi.org/10.4018/978-1-59140-321-0.ch001
APA
Bridges, E., Goldsmith, R. E., & Hofacker, C. F. (2005). Attracting and Retaining Online Buyers: Comparing B2B and B2C Customers. In I. Clarke III & T. Flaherty (Eds.), Advances in Electronic Marketing (pp. 1-27). IGI Global. https://doi.org/10.4018/978-1-59140-321-0.ch001
Chicago
Bridges, Eileen, Ronald E. Goldsmith, and Charles F. Hofacker. "Attracting and Retaining Online Buyers: Comparing B2B and B2C Customers." In Advances in Electronic Marketing, edited by Irvine Clarke III and Theresa B. Flaherty, 1-27. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-321-0.ch001
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