B2B E-Commerce Infrastructure Success Factors for Small Companies in Developing Economies

B2B E-Commerce Infrastructure Success Factors for Small Companies in Developing Economies

Murray E. Jennex (San Diego State University, USA), Don Amoroso (San Diego State University, USA) and Olayele Adelakun (DePaul University, USA)
DOI: 10.4018/978-1-59904-943-4.ch069
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Abstract

This chapter looks into the key infrastructure factors affecting the success of small companies in developing economies that are establishing B2B e-commerce ventures by aggregating critical success factors from general e-commerce studies and studies from e-commerce in developing countries. The factors were identified through a literature review and case studies of two organizations. The results of the pilot study and literature review reveal five groups of success factors that contribute to the success of B2B e-commerce. These factors were later assessed for importance using a survey. The outcome of our analysis reveals a reduced list of key critical success factors that SMEs should emphasize as well as a couple of key policy implications for governments in developing countries.

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