The Beginnings of a Postal E-Marketplace: Innovation or Natural Evolution? The Corprocure Story

The Beginnings of a Postal E-Marketplace: Innovation or Natural Evolution? The Corprocure Story

Kim Hassall (Melbourne University, Australia) and Karyn Welsh (corProcure, Australia)
DOI: 10.4018/978-1-59140-920-5.ch007
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Abstract

This e-business case study of the corProcure enterprise is instructive as it reflects three recurrent themes of the dot-com period: 1. First, the seemingly powerful but unstable corProcure’s business model was created between a number of large corporate institutions in response to the corporate pressure to enter the dot-com world. 2. The quick revelation that the initial business model was incompatible for the founding corporate partners. 3. The buyout of the venture by one of the partners, Australia Post, and re-engineering the direction of corProcure for a more workable e-marketplace business direction. This was considered to be the way forward. This evolution, learning curve, and redirection of the e-purchasing cartel was in one way just a snapshot at the macro-level of what happened to many ventures during the dot-com boom. At the micro-level, the change in direction was reflective of a more pragmatic business sense approach, when all the late 1990s hype was stripped away from the initial e-business model. The new business model incorporating an e-marketplace also reflected the need for the new owner to diversify into non-traditional products as part of new e-business and e-logistic strategies. These strategies were being examined globally by Postal Authorities.

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Table of Contents
Acknowledgments
Chapter 1
Fang Zhao
This chapter argues that a combination of entrepreneurship and innovation is a crucial factor to the long-term sustainability of e-commerce and... Sample PDF
Entrepreneurship and Innovation in E-Business: An Integrative Perspective
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Chapter 2
Alexandra Steinberg
This chapter introduces the work of Deleuze and Guattari, particularly their notion of rhizomic becomings to the study of emergent knowledge... Sample PDF
Exploreing Rhizomic Becomings in Post Dot-Com Crash Networks: A Deleuzian Approach to Emergent Knowledge Dynamics
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Chapter 3
Steve New
The massive wave of enthusiasm for B2B (business-to-business) e-commerce generated with the “dot-com” boom led many to believe that a fundamental... Sample PDF
Innovation and B2B E-Commerce: Explaining What Did Not Happen
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Chapter 4
Ambika Zutshi, Samar Zutshi, Amrik Sohal
The Internet has become an integral part of our everyday lives and it is often difficult to imagine how we ever functioned without it. This chapter... Sample PDF
How E-Entrepreneurs Operate in the Context of open Source Software
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Chapter 5
Clare Brindley, Diane Wright
Many small businesses are beginning to adopt at least tactical solutions to enhance relationships between themselves and their customers. This... Sample PDF
Personalized Relationship E-Marketing and the Small Medium-Sized Enterprise
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Chapter 6
J. Kettunen
This chapter presents the strategies of higher education institutions and how they can be described using the balanced scorecard approach. The... Sample PDF
Strategies for Virtual Learning and E-Entrepreneurship in Higher Education
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Chapter 7
Kim Hassall, Karyn Welsh
This e-business case study of the corProcure enterprise is instructive as it reflects three recurrent themes of the dot-com period: 1. First, the... Sample PDF
The Beginnings of a Postal E-Marketplace: Innovation or Natural Evolution? The Corprocure Story
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Chapter 8
Fang Zhao
Sensis Search, a young entrepreneurial dot-com launched in 2004, is the first mover in redefining the Australian search market and creates a new... Sample PDF
Sensis.Com.Au: An Uprising Star of E-Innovation and E-Entrepreneurship
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Chapter 9
Mikael Collan, Anna Sell, Ville Harkke, Bill Anckar
This chapter discusses using e- and m-business components in supporting and enhancing existing businesses and in creating new business innovations.... Sample PDF
Using E- and M-Business Components in Business: Approaches, Cases, and Rules of Thumb
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Chapter 10
Di Waddel, Mohini Singh, Ambareen Musa
This chapter highlights and discusses entrepreneurial opportunities on the Internet. It provides a brief introduction to entrepreneurship, examines... Sample PDF
Entrepreneurial Opportunities On the Internet
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Chapter 11
Carmen Gould, Fang Zhao
This chapter reports the results of a national survey which investigated Australian Internet users’ attitudes and behaviours toward online... Sample PDF
Online Information Privacy and Its Implications for E-Entrepreneurship and E-Busines Ethics
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Chapter 12
Gideon Azumah, S. C. Lenny Koh, Stuart Maguire
E-organisations are expected to be one of the promising organisational forms in this Internet cultural era (ICE). E-organisations are different from... Sample PDF
E-Organisation and Its Future Implication for Small and Medium-Sized Enterprises
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Chapter 13
S. Pavic, M. Simpson, S. C.L. Koh
This study explores new ways for SMEs to create a competitive advantage through the use of e-business. It examines the level of ICT use in SMEs and... Sample PDF
A Prototype E-Business Model to Create a Competitive Advantage in SMEs
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Chapter 14
J. Doug Thomson
This research addresses the very important question of the impact of e-innovation, namely, Web-based global electronic procurement systems and... Sample PDF
Impact of E-Innovation on Corporate Procurement Control: Electronic Marketplaces and Broad Spectrum Changes
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About the Authors