MLA
Chatterjee, Patrali. "Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising." Internet Marketing Research: Theory and Practice, edited by Ook Lee, IGI Global, 2001, pp. 209-217. https://doi.org/10.4018/978-1-878289-97-1.ch011
APA
Chatterjee, P. (2001). Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising. In O. Lee (Ed.), Internet Marketing Research: Theory and Practice (pp. 209-217). IGI Global. https://doi.org/10.4018/978-1-878289-97-1.ch011
Chicago
Chatterjee, Patrali. "Beyond CPMs and Clickthroughs: Understanding Consumer Interaction with Web Advertising." In Internet Marketing Research: Theory and Practice, edited by Ook Lee, 209-217. Hershey, PA: IGI Global, 2001. https://doi.org/10.4018/978-1-878289-97-1.ch011
Export Reference