BookingFax: A New Concept of Tourism Intermediation

BookingFax: A New Concept of Tourism Intermediation

Salustiano Martínez-Fierro (Universidad de Cadiz, Spain)
Copyright: © 2008 |Pages: 20
DOI: 10.4018/978-1-59904-612-9.ch003
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Abstract

In this case we analyze the creation process of a firm from the tourism sector that has exploited a business opportunity opened up by new technologies. BookingFax acts as an intermediary between wholesalers of tourism offers and retailers, travel agencies, and even the final consumers themselves. The main objective of this case is to analyze how information technology in the tourism sector has constituted the basis of an idea to create a firm, and the role the firm plays in the tourism market. In addition, as the case develops it will become clear that information technology provides the competitive basis of BookingFax. The firm has used this key tool to enter the market, be competitive, and become the number-one firm in its sector in Spain.

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Table of Contents
Foreword
Alicia Coduras
Preface
Jose-Aurelio Medina-Garrido, Salustiano Martínez-Fierro, Jose Ruiz-Navarro
Acknowledgment
Chapter 1
Alfonso Miguel Márquez-García, María Teresa Garrido-Álvarez, María del Carmen Moreno-Martos
FON is a revolution, or at least is defined as such on its Web page (http://en.fon.com) and the multiple posts that inundate the blogsphere. Its... Sample PDF
FON: A Social Collaborative Technological Entrepreneurship
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Chapter 2
Andrea Bikfalvi, Christian Serarols
The present case study explains the process of creation of Remote Internet-Based Supervision Systems, S.L. (RISS), a spin-off emerging from the... Sample PDF
Remote Internet-Based Supervision Systems, S.L.
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Chapter 3
Salustiano Martínez-Fierro
In this case we analyze the creation process of a firm from the tourism sector that has exploited a business opportunity opened up by new... Sample PDF
BookingFax: A New Concept of Tourism Intermediation
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Chapter 4
Andrew N. Garman, Mayur Patel, Rod Hart
The health care sector represents one of the largest and most rapidly growing IT markets in the world. Health care lends itself readily to IT... Sample PDF
Opportunities and Challenges in the Health Care IT Sector: The ShiftMarket Case Study
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Chapter 5
José Antonio Ariza Montes, Alfonso Carlos Morales Gutiérrez, Alfredo Romeo Molina
This work analyzes different factors in the entrepreneuring process in a company based in business opportunities advantages through the usage of... Sample PDF
Breaking Through Barriers in New Technological Initiatives: Entrepreneurs in the Context of Free Software
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Chapter 6
Antonia Mercedes García Cabrera, María Gracia Soto
This case illustrates in a holistic way the different components that affect the recognition of the technological venture opportunity environment... Sample PDF
NTC Co.: Seeking and Screening Technological Venture Opportunities in Entrepreneurial Start-Ups
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Chapter 7
Paul Kirwan, Peter Van der Sijde, Aard Groen
This chapter tells the development story of Waleli, a high-tech company utilizing the latest proven developments in wireless communications to bring... Sample PDF
Waleli: Bringing Wireless Opportunities to Life
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Chapter 8
Cristina Cruz, Guillermo de Haro, Ignacio de la Vega
In 1999 Alfonso de Senillosa, Spanish entrepreneur, after finishing his studies in the United States, decided to create Workcenter SGD. The company... Sample PDF
Workcenter SGD: A Technology-Based Revolution in the Retail Reprography Sector
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Chapter 9
Steve Muylle, Veerle De Schryver
This case describes the entrepreneurial process as it happened for Europrint, a manufacturer of Printed Circuit Boards (PCBs), from 1991 until 2006.... Sample PDF
ThePCBShop.com: Taking the Commodity Bull by the Horns
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Chapter 10
Cember.net  (pages 206-222)
Ayþegül Toker, Arzu Ýþeri- Say, Nihan Çolak-Erol
Inception of the Internet leads to emergence of online communities in the virtual space where spatial proximity and time are no longer constraints... Sample PDF
Cember.net
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Chapter 11
Jose Aurelio Medina-Garrido, María José Crisóstomo-Acevedo
The case of Comitas Comunicaciones is a clear example of corporate entrepreneurship in the telecommunications sector. This firm was founded to offer... Sample PDF
Telemedicine in Practice: Comitas Comunicaciones S.A.
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Chapter 12
José Luis González, Edurne Loyarte, Iñaki Peña
The purpose of this chapter is to describe a real story where key subjects related to a business expansion process of a young IT-based applied... Sample PDF
The Business Expansion Process of Applied Research Center (ARC): Entrepreneurship, Interpreneurship, and Intrapreneurship
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Chapter 13
Paulo Rupino da Cunha, Paulo Santos
We describe a proven process to foster the creation of technology-based services, products, and companies. We start by explaining how various... Sample PDF
Hatching Tech Companies for a Living: Trade Secrets We Don't Mind Telling
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Chapter 14
Rosa Ma Muñoz Castellanos, José Luis Jurado Rincón
The main purpose of this case study is to explain the process of discovering and application of new information technology (IT)-based opportunities... Sample PDF
Applying Information Technologies in Innovative Ways: A Case Study of the Pharmaceutical Distribution Sector
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About the Authors