MLA
Pennington, Robert. "Branding Cultural Analogues in Virtual Communities." Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2015, pp. 117-138. https://doi.org/10.4018/978-1-4666-8133-0.ch006
APA
Pennington, R. (2015). Branding Cultural Analogues in Virtual Communities. In M. Khosrow-Pour, D.B.A. (Ed.), Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace (pp. 117-138). IGI Global. https://doi.org/10.4018/978-1-4666-8133-0.ch006
Chicago
Pennington, Robert. "Branding Cultural Analogues in Virtual Communities." In Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace, edited by Mehdi Khosrow-Pour, D.B.A., 117-138. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8133-0.ch006
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