Branding Identity*: Facebook, Brands and Self ConstructionGeraldina Roberti (University of L’Aquila, Italy) and Alberto Marinelli (Sapienza University of Rome, Italy)
Copyright © 2012. 22 pages.
OnDemand Chapter PDF Download
Download link will be e-mailed upon order completion.
| $30.00 | Add to Cart |
DOI: 10.4018/978-1-61350-338-6.ch008, ISBN13: 9781613503386, ISBN10: 1613503385, EISBN13: 9781613503393 Sample PDFCite Chapter
MLA
Roberti, Geraldina and Alberto Marinelli. "Branding Identity*: Facebook, Brands and Self Construction." Networked Sociability and Individualism: Technology for Personal and Professional Relationships. IGI Global, 2012. 147-168. Web. 23 May. 2012. doi:10.4018/978-1-61350-338-6.ch008
APA
Roberti, G., & Marinelli, A. (2012). Branding Identity*: Facebook, Brands and Self Construction. In F. Comunello (Ed.), Networked Sociability and Individualism: Technology for Personal and Professional Relationships (pp. 147-168). Hershey, PA: Information Science Reference. doi:10.4018/978-1-61350-338-6.ch008
Chicago
Roberti, Geraldina and Alberto Marinelli. "Branding Identity*: Facebook, Brands and Self Construction." In Networked Sociability and Individualism: Technology for Personal and Professional Relationships, ed. Francesca Comunello, 147-168 (2012), accessed May 23, 2012. doi:10.4018/978-1-61350-338-6.ch008
Export Reference
 | | TopAbstractSuch processes seem to be emphasized by Social Network Sites; in this chapter we analyze a sample of posts published on Facebook by fans of successful brands, in order to try and understand if consumption is more related to individuals’ identities and expressions or if it is still connected to the product itself and its qualities. We will try to observe the dynamics of brand appropriation and the mechanisms through which individuals include lovemarks (Roberts, 2006) among the identity resources they use to express themselves and to experiment - with no substantial differences between mediated and face to face relationships - their experience in the world. TopComplete Chapter List|
1.
| Individualist Motivators and Community Functional Constraints in Social Media: The Case of Wikis and Wikipedia
(pages 1-23)
Sorin Adam Matei (Purdue University, USA), Robert J. Bruno (Missouri Southern State University, USA)
Sample PDF |
More details... |
$30.00
Add to Cart |
|
2.
| Conceptualizing Social Interactions in Networked Spaces
(pages 24-40)
|
$30.00
Add to Cart |
|
3.
| Registry Culture and Networked Sociability: Building Individual Identity through Information Records
(pages 41-62)
|
$30.00
Add to Cart |
|
4.
| The Challenge of Audience Research on Web 2.0: The Possibilities, Problems and Perspectives of Sentiment Analysis
(pages 63-77)
|
$30.00
Add to Cart |
|
5.
| Invisible Interactions: What Latent Social Interaction Can Tell Us about Social Relationships in Social Network Sites
(pages 79-102)
Miriam J. Metzger (University of California, Santa Barbara, USA), Christo Wilson (University of California, Santa Barbara, USA), Rebekah A. Pure (University of California, Santa Barbara, USA), Ben Y. Zhao (University of California, Santa Barbara, USA)
Sample PDF |
More details... |
$30.00
Add to Cart |
|
6.
| Social Network Site Use among Dutch Students: Effects of Time and Platform
(pages 103-125)
|
$30.00
Add to Cart |
|
7.
| Sociability in Social Network Sites: Facebook as Trial Platform for Social Behavioral Patterns
(pages 126-146)
|
$30.00
Add to Cart |
|
8.
| Branding Identity*: Facebook, Brands and Self Construction
(pages 147-168)
Geraldina Roberti (University of L’Aquila, Italy), Alberto Marinelli (Sapienza University of Rome, Italy)
Sample PDF |
More details... |
$30.00
Add to Cart |
|
9.
| Checking in at the Urban Playground: Digital Geographies and Electronic Flâneurs
(pages 169-194)
|
$30.00
Add to Cart |
|
10.
| Revived and Refreshed: Selective Exposure to Blogs and Political Web Sites for Political Information
(pages 196-217)
Thomas J. Johnson (University of Texas at Austin, USA), Shannon L. Bichard (Texas Tech University, USA), Weiwu Zhang (Texas Tech University, USA)
Sample PDF |
More details... |
$30.00
Add to Cart |
|
11.
| Net Gain?: Selective Exposure and Selective Avoidance of Social Network Sites
(pages 218-237)
Barbara K. Kaye (University of Tennessee-Knoxville, USA), Thomas J. Johnson (University of Texas-Austin, USA)
Sample PDF |
More details... |
$30.00
Add to Cart |
|
12.
| Public Administrations and Citizens 2.0: Exploring Digital Public Communication Strategies and Civic Interaction within Italian Municipality Pages on Facebook
(pages 238-263)
Alessandro Lovari (Università degli Studi di Siena, Italy), Lorenza Parisi (Sapienza Università di Roma, Italy)
Sample PDF |
More details... |
$30.00
Add to Cart |
|
13.
| Networked Individualism, Constructions of Community and Religious Identity: The Case of Emerging Church Bloggers in Australia
(pages 264-288)
|
$30.00
Add to Cart |
|
| |