Broadband Adoption and Diffusion (BAD): A Framework

Broadband Adoption and Diffusion (BAD): A Framework

Yogesh K. Dwivedi (Swansea University, UK) and Anastasia Papazafeiropoulou (Brunel University, UK)
DOI: 10.4018/978-1-59904-851-2.ch001
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The aim of this chapter is to outline various factors reported in the 49 chapters of this handbook of research. The aim is also to organize identified factors in a meaningful manner in order to propose a framework of broadband adoption and diffusion. This chapter illustrates the fact that research on the adoption, diffusion, usage, and impact of broadband is clearly a global issue which requires a multidisciplinary approach. The proposed framework includes three levels of factors—macro factors, individual micro factors, and SME-level micro factors. These three levels of factors are relevant at different levels of development, deployment, and diffusion of broadband which persist in various developed and developing countries. The chapter concludes by suggesting that the proposed framework is based on a comprehensive set of factors observed in various countries, and future studies may use this framework to identify gaps and then bridge those gaps by conducting new studies.

Key Terms in this Chapter

Broadband: Always-on access, at work, at home, or on the move, provided by a range of fixed-line, wireless, and satellite technologies to progressively higher bandwidths capable of supporting genuinely new and innovative interactive content, applications, and services, and the delivery of enhanced public services (BSG Report, 2001).

IPTV: Digital television content delivered through IP-based networks.

Diffusion: The process by which an innovation is communicated through certain channels over time among the members of a social system (Rogers, 1995).

VOIP: Refers to voice over Internet protocol. This is the family of technologies that allow IP networks to be used for voice applications, such as telephony, voice instant messaging, teleconferencing, and so forth.

Consumers-Users: Those who pay for services and goods, while ‘users’ are individuals who are affected by or who affect the products or services. In other words, users are those who use the products and services but do not pay for them (Rice, 1997). For example, a child can be categorized as a user since he or she uses broadband for online gaming and to undertake homework; however, the child does not pay for the service. Contrastingly, the parent can be identified as a consumer as well as a user since he or she pays and uses the service (Rice, 1997).

Complete Chapter List

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Editorial Advisory Board
Table of Contents
Guy Fitzgerald
Michael D. Williams
Yogesh K. Dwivedi, Anastasia Papazafeiropoulou, Jyoti Choudrie
Chapter 1
Yogesh K. Dwivedi, Anastasia Papazafeiropoulou
The aim of this chapter is to outline various factors reported in the 49 chapters of this handbook of research. The aim is also to organize... Sample PDF
Broadband Adoption and Diffusion (BAD): A Framework
Chapter 2
Justin Henley Beneke
South Africa has fallen behind its international peers both developing and developed markets in the race to rollout broadband services. In fact... Sample PDF
South Africa: A Long Walk to Broadband Freedom
Chapter 3
Challa Radhakumari
This chapter provides a summary relating to the functioning of two projects in the two Southern States of India, Andhra Pradesh and Kerala, to show... Sample PDF
Bridging the Digital Divide through Broadband Deployment
Chapter 4
Yu-li Liu
Taiwan has been making great efforts to promote the fulfillment of its National Information Infrastructure (NII), with broadband network technology... Sample PDF
Broadband Policy, Market Competition, and User Adoption in Taiwan
Chapter 5
Anwarul Islam, K. C. Panda
The bull’s eye of Bangladesh has to achieve the millennium development goal and to adapt the globalization, necessitate pursuing the development.... Sample PDF
ICT Competency of Bangladesh to Face Broadband Diffusion
Chapter 6
Dal Yong Jin
This chapter attempts to ascertain the causes of the rapid growth of broadband services in the context of the broader socio-cultural elements. It... Sample PDF
Socio-Cultural Interpretations to the Diffusion and Use of Broadband Services in a Korean Digital Society
Chapter 7
Hidenori Fuke
The structure of the telecommunications industry in Japan has been changing revolutionarily. The changes are observed in five phases: (1)... Sample PDF
Structural Changes and Regulatory Challenges in Japanese Telecommunications
Chapter 8
Qiuyan Fan
Like many other governments in the world, the Australian government has taken a multi-faceted approach to promoting broadband Internet access. This... Sample PDF
Australia's Government Policy and Broadband Internet Access
Chapter 9
Roger Saunders
This chapter suggests there is no new application to stimulate adoption of broadband by the mass market. Many new applications have been introduced... Sample PDF
Broadband for the Mass Market
Chapter 10
Bronwyn Howell
New Zealand offers a through-provoking case study of the effects of different competition and regulatory policies on broadband diffusion rates.... Sample PDF
Competition, Regulation and Broadband Diffusion in New Zealand
Chapter 11
Enrico Ferro, J. Ramon Gil-Garcia, Natalie Helbig
Reducing the digital divide in order to build an information society for all is one of the top priorities for European policymakers. A better... Sample PDF
Digital Divide and Broadband Access in an Italian Region
Chapter 12
Ingjerd Skogseid
The chapter explores the characteristics of rural broadband infrastructure development. Taking the existing installed base into consideration, small... Sample PDF
Improving Broadband Access in Rural Areas
Chapter 13
Antonios Alexiou, Christos Bouras, John Primpas, Dimitrios Papagiannopoulos
This chapter presents the design principles that cover the implementation of broadband infrastructure in the region of Western Greece, by examining... Sample PDF
The Design and Implementation of Business Models in Metropolitan Broadband Networks
Chapter 14
Diana Wilson, Kevin O’Reilly, Dave Murray
In this chapter we consider from a marketing perspective the political, cultural/social, and economic factors, both micro and macro, affecting the... Sample PDF
Small World: The Irish Broadband Experience
Chapter 15
Axel Schulz, Bernd Carsten Stahl, Simon Rogerson
There is considerable interest worldwide in broadband diffusion, with research focusing on aspects such as the provision of broadband in remote... Sample PDF
Social, Political and Ethical Responsibility in Broadband Adoption and Diffusion: A German Case Study
Chapter 16
Wei-Min Hu, James E. Prieger
This chapter examines the supply of DSL broadband by the incumbent local exchange company (LEC) in five U.S. states in the earlier years of... Sample PDF
Competition in Broadband Provision and the Digital Divide
Chapter 17
Elizabeth Fife, Laura Hosman, Francis Pereira
Though the potential benefits of broadband Internet adoption are great, the levels of take-up vary greatly around the world. Some governments have... Sample PDF
Governmental and Cultural Factors in Broadband Adoption
Chapter 18
James E. Prieger, Sunhwa Lee
This study examines the impact of telecommunications regulatory policy on broadband service deployment. Using U.S. data covering all forms of access... Sample PDF
Regulation and the Deployment of Broadband
Chapter 19
Peter Adams
This chapter explores whether past experiences with telecommunications providers and current ‘plans’ on offer serve as barriers between an... Sample PDF
Factors Affecting Broadband Adoption for Mainstream Consumers
Chapter 20
Herbert Daly, Adriana Ortiz, Yogesh K. Dwivedi, Ray J. Paul, Javier Santos, Jose M. Sarriegi
The widespread domestic use of broadband Internet technology has been recognized to have a positive influence on national economies and improve the... Sample PDF
Developing a Dynamic View of Broadband Adoption
Chapter 21
Yogesh K. Dwivedi, Banita Lal, Khalil Khoumbati
Studies on broadband adoption are just beginning to emerge and are exploratory in nature. Progress has been made to develop conceptual models to... Sample PDF
Employing Content Validity Approach for Improving the Content of Broadband Adoption Survey Instrument
Chapter 22
Pierre Vialle, Olivier Epinette, Olivier Segard
The objective of this chapter is to highlight critical elements affecting the diffusion of broadband wireless Internet at a hotspot location... Sample PDF
Inside the Microcosm: A Case Study of a Wireless Internet Hotspot
Chapter 23
Karianne Vermaas, Lidwien van de Wijngaert
The objective of the study in this chapter is to identify a small number of relatively homogeneous groups of Dutch Internet users (both broadband... Sample PDF
The Uses and Gratifications of Broadband Internet
Chapter 24
Vishanth Weerakkody
Utilizing a survey approach, this research set out to explore the reasons for the slow progress in broadband adoption and investigates the factors... Sample PDF
Factors Affecting Attitudes Towards Broadband Adoption in the Kingdom of Saudi Arabia
Chapter 25
Peter L. Stenberg, Mitchell Morehart
The Internet became enmeshed in U.S. businesses management practices over the last decade. During this period access and use of the Internet... Sample PDF
Characteristics of Farm and Rural Internet Use in the USA
Chapter 26
Humberto T. Marques Neto, Leonardo C.D. Rocha, Pedro H.C. Guerra, Jussara M. Almeida, Wagner Meira Jr., Virgilio A.F. Almeida
This chapter presents a broadband user behavior characterization from an Internet service provider standpoint. Understanding these user behavior... Sample PDF
Broadband User Behavior Characterization
Chapter 27
Sergio E. Godoy, Soledad Herrera
This chapter aims to quantify more exactly the adoption of broadband at the household level in Chile by assessing its impact on three types of... Sample PDF
Precisions about the Broadband Divide in Chile
Chapter 28
Roya Gholami, John Lim, Sang-Yong Tom Lee
In spite of the increasing significance of broadband Internet, there are not many research papers explicitly addressing issues pertaining to its... Sample PDF
A Survey on the Adoption and Usage of Broadband Internet
Chapter 29
Massimo G. Colombo, Luca Grilli, Cinzia Verga
Why do some small and medium enterprises (SMEs) adopt Internet broadband technologies (high-speed connection and complementary applications) and... Sample PDF
An Empirical Study of the Determinants of Broadband Adoption Among Italian SMEs?
Chapter 30
Oluwasola Oni, Anastasia Papazafeiropoulou
Broadband is a relatively new technology and its adoption in the United Kingdom has been an issue due to its perceived benefits for businesses and... Sample PDF
Broadband Diffusion to SMEs in the UK
Chapter 31
Alessandro Arbore, Andrea Ordanini
In front of traditional interpretations of the digital gap based on endogenous conditions of the firms, this chapter intends to emphasize the... Sample PDF
Environmental Drivers of E-Business Strategies Among SMEs
Chapter 32
Boumediene Ramdani, Peter Kawalek
This chapter explores the factors impacting small to medium-sized enterprises’ (SMEs) adoption of broadband. It argues that information and... Sample PDF
Exploring SMEs Adoption of Broadband in the Northwest of England
Chapter 33
Andrea Ordanini, Alessandro Arbore
This study intends to emphasize the importance that external sources of pressure may have on the level of ICT involvement among small and medium... Sample PDF
External Pressures for Adoption of ICT Services Among SMEs
Chapter 34
Kate Carney Landow, Michelle Fandre, Raghu Nambiath, Ninad Shringarpure, Harvey Gates, Artur Lugmayr, Scott Barker
This chapter focuses on evaluating Internet protocol television (IPTV) business models from different service providers through the prism of the... Sample PDF
Internet Protocol Television
Chapter 35
Stanford L. Levin, John B. Meisel, Timothy S. Sullivan
This chapter describes the far-reaching effects of broadband Internet access on the motion picture industry. It first provides a summary of the... Sample PDF
The Internet's Impact on the Law and Economics Of the US's Motion Picture Industry
Chapter 36
Aradhana Srivastava
This chapter highlights the major issues in the use of broadband technologies in health care in developing countries. The use of Internet... Sample PDF
Broadband for Health in Developing Countries
Chapter 37
Peter Farr, Isabelle Ellis, John Royle
This chapter describes an innovative broadband initiative that connects a group of general practices, medical specialists, hospitals, and other... Sample PDF
Improving Health Services Via Advanced ICT Networks
Chapter 38
Tanja Bratan, Malcolm Clarke, Joanna Fursse, Russell Jones
The UK’s National Health Service (NHS) is undergoing great reform. Driven by a demand for higher quality health care provision, information and... Sample PDF
Remote Patient Monitering in Residential Care Homes: Using Wireless and Broadband Networks
Chapter 39
Kenichi Ishii
In Japan, both the cheapest wired broadband services and the most advanced 3G mobile phone services are widely available. Because of recent... Sample PDF
Social Consequences of Broadband Access in Japan
Chapter 40
Erik Lundmark, Alf Westelius
This chapter presents a descriptive study of the use of information and communication technology (ICT) and the change in communication patterns in... Sample PDF
Internet -Based Changes in Organizational Communication
Chapter 41
Alex De Smedt
This chapter focuses on the equipment in the home, providing broadband access to the users into the home, called residential gateway. The chapter... Sample PDF
Ubiquitous Communication Via Residential Gateways
Chapter 42
Morten Falch
Broadband is seen as a key infrastructure for developing the information society. For this reason many Governments are actively engaged in... Sample PDF
Adoption of Broadband Services: The Role of National Policies
Chapter 43
Banani Nandi, Chandana Chakraborty
In the light of the emerging consensus on the potential impact of broadband technology on economic growth and development, this chapter analyzes the... Sample PDF
Broadband Diffusion and its Driving Forces
Chapter 44
Arturo Robles Rovalo, Claudio Feijóo González, José Luis Gómez-Barroso
The “geographic” digital divide is obvious when comparing more developed countries to the rest. Its first and most obvious sign is the difference in... Sample PDF
Diffusion of Broadband Access in Latin America
Chapter 45
Dimitris Varoutas, Christos Michalakelis, Alexander Vavoulas, Konstantina Deligiorgi
This chapter is concerned with the methodologies for the study of the diffusion patterns and demand estimation, as well the pricing schemas for... Sample PDF
Diffusion Forecasting and Price Evolution of Broadband Services in Europe
Chapter 46
Inmaculada Cava Ferreruela
The aim of this chapter is to provide some insights about the explaining patterns of broadband deployment and adoption. This problem is addressed by... Sample PDF
Explaining Patterns of Broadband Development in OECD Countries
Chapter 47
Diana Korsakaite, Tomas Lamanauskas
This chapter introduces the statistical analysis of a number of information and communication technologies (ICT) market indicators as a means to... Sample PDF
ICT Statistics for Broadband Promoting Regulatory
Chapter 48
Bardo Fraunholz, Chandana Unnithan
VoIP is a technology that has received much attention over the past few years. Speculations are rampant that it will be “the technology” for... Sample PDF
Impact of Broadband VoIP on Telecoms: A Cross Country Analysis
Chapter 49
Catherine Middleton, Shanton Chang
Broadband Internet connectivity is seen as a means to increase the efficiency and competitiveness of an economy. But despite ongoing efforts to... Sample PDF
The Adoption of Broadband Internet in Australia and Canada
Chapter 50
Nir Kshetri, Nikhilesh Dholakia
Telecommunications networks of India and the People’s Republic of China are among the largest in the world. The two economies have a number of areas... Sample PDF
Comparing China's and India's Evolution of Broadband Internet in the Developing World
About the Contributors