Broadband is a relatively new technology and its adoption in the United Kingdom has been an issue due to its perceived benefits for businesses and more so for small/medium size enterprises (SMEs). In this chapter we argue that previous research focuses on home uses of broadband, particularly for educational purposes with little attention to its adoption by SMEs. We argue that the existing diffusion of innovation theories are inadequate for the study of broadband diffusion and we propose a more sociotechnical approach for that purpose. This study can be useful for SMEs considering adoption of new technologies such as broadband as well as policy makers that seek to apply effective technological adoption policies.
Key Terms in this Chapter
Dial-up: Internet access which uses a modem to connect a computer to a telephone line and dials an Internet service provider to establish a link to the Internet.
Innovation Diffusion: An innovation is an idea, practice, or object perceived as new by an individual or other unit of adoption and diffusion is the process by which an innovation is communicated through certain channels over time among members of a social system.
SMEs: Small and medium size enterprises are enterprises with fewer than 250 employees with an annual turn over not exceeding 10 million euros.
SCOT: Social construction of technology is a response to technological determinism. Social constructivists argue that technology does not determine human action but human action shapes technology.
Broadband: Broadband technology is an umbrella term which covers varying high-speed access technologies including Asymmetric Digital Subscriber Line (ADSL), cable modems, satellite, and Wireless Fixed (Wi-Fi) Networks. Broadband provides an “always on” and provide faster Internet connection than dial up
Internet: Worldwide system of computer networks. It is a network of networks.
Social groups: Relevant social groups related to the development of a technology that have shared meanings about the technology.
Complete Chapter List
Michael D. Williams
Yogesh K. Dwivedi, Anastasia Papazafeiropoulou, Jyoti Choudrie
Yogesh K. Dwivedi, Anastasia Papazafeiropoulou
Justin Henley Beneke
Anwarul Islam, K. C. Panda
Enrico Ferro, J. Ramon Gil-Garcia, Natalie Helbig
Antonios Alexiou, Christos Bouras, John Primpas, Dimitrios Papagiannopoulos
Diana Wilson, Kevin O’Reilly, Dave Murray
Axel Schulz, Bernd Carsten Stahl, Simon Rogerson
Wei-Min Hu, James E. Prieger
Elizabeth Fife, Laura Hosman, Francis Pereira
James E. Prieger, Sunhwa Lee
Herbert Daly, Adriana Ortiz, Yogesh K. Dwivedi, Ray J. Paul, Javier Santos, Jose M. Sarriegi
Yogesh K. Dwivedi, Banita Lal, Khalil Khoumbati
Pierre Vialle, Olivier Epinette, Olivier Segard
Karianne Vermaas, Lidwien van de Wijngaert
Peter L. Stenberg, Mitchell Morehart
Humberto T. Marques Neto, Leonardo C.D. Rocha, Pedro H.C. Guerra, Jussara M. Almeida, Wagner Meira Jr., Virgilio A.F. Almeida
Sergio E. Godoy, Soledad Herrera
Roya Gholami, John Lim, Sang-Yong Tom Lee
Massimo G. Colombo, Luca Grilli, Cinzia Verga
Oluwasola Oni, Anastasia Papazafeiropoulou
Alessandro Arbore, Andrea Ordanini
Boumediene Ramdani, Peter Kawalek
Andrea Ordanini, Alessandro Arbore
Kate Carney Landow, Michelle Fandre, Raghu Nambiath, Ninad Shringarpure, Harvey Gates, Artur Lugmayr, Scott Barker
Stanford L. Levin, John B. Meisel, Timothy S. Sullivan
Peter Farr, Isabelle Ellis, John Royle
Tanja Bratan, Malcolm Clarke, Joanna Fursse, Russell Jones
Erik Lundmark, Alf Westelius
Banani Nandi, Chandana Chakraborty
Arturo Robles Rovalo, Claudio Feijóo González, José Luis Gómez-Barroso
Dimitris Varoutas, Christos Michalakelis, Alexander Vavoulas, Konstantina Deligiorgi
Inmaculada Cava Ferreruela
Diana Korsakaite, Tomas Lamanauskas
Bardo Fraunholz, Chandana Unnithan
Catherine Middleton, Shanton Chang
Nir Kshetri, Nikhilesh Dholakia