Mobile Commerce: A Definition
Before addressing the business model typology for MC, our understanding of MC needs to be defined. If one does agree with the Global Mobile Commerce Forum, mobile commerce can be defined as “the delivery of electronic commerce capabilities directly into the consumer’s device, anywhere, anytime via wireless networks.” Although this is no precise definition yet, the underlying idea becomes clear. Mobile commerce is considered a specific characteristic of electronic commerce (EC) and as such comprises specific attributes, as for example the utilization of wireless communication and mobile devices. Thus, mobile commerce can be defined as any form of business transaction in which the participants use mobile electronic communication techniques in connection with mobile devices for initiation, agreement or the provision of services. The concept of mobile electronic communication techniques is used for different forms of wireless communication. That includes foremost cellular radio, but also technologies like Wireless LAN, Bluetooth, or infrared communication. We use the term mobile devices for information and communication devices that have been developed for mobile use. Thus, the category of mobile devices encompasses a wide spectrum of appliances. Although the laptop is often included in the definition of mobile devices, we have reservations to include it here without precincts due to its special characteristics: it can be moved easily, but it is usually not used during that process. For that reason we argue that the laptop can only be seen to some extent as a mobile device.