History and Motivation
Cardmobili is a very recent company. Its formal constitution happened in June 2008, but its activity in fact began in February 2009, by hiring a working team of five people - three programmers, one for marketing and communication, and another for sales and management.
They started the implementation of the service in Portugal, but quickly left for internationalization all over the world. By now, the service is launched globally, in four languages (Portuguese, English, Spanish and French), it has users registered from over 20 countries, and the working team grew to 12 collaborators.
The idea of the service arose from a day-to-day problem that the founders were experiencing in their professional lives, with many trips and a huge number of loyalty cards, and the difficulty of bringing all these plastic/paper cards with oneself. They also realized that they needed to use the cards, but for this should not be necessary to “carry” so many plastic cards in their wallet. So, they came up with the idea of dematerialization of plastic cards.
Allied to this idea, was the experience and know-how from the founders to verify that the mobile phone is a key tool in people's lives, ubiquitous, ensuring proximity between people, is always present, and has many capabilities.
Thus, they came up with the concept of mobile customer loyalty, a virtualization solution for customer loyalty cards, which allows communication between customers and company, and also a marketing tool for businesses.