A Case for Case Studies via Video-Conferencing

A Case for Case Studies via Video-Conferencing

Ira Yermish (St. Joseph’s University, USA)
Copyright: © 2000 |Pages: 10
DOI: 10.4018/978-1-878289-80-3.ch015
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Abstract

Demands are being placed on educational institutions to provide course content in new and complex forms to address the needs of an ever more mobile student body. This chapter explores the issues of delivering a normally highly interactive graduate level course using these new technologies within the demands of organizational missions and constraints. We will argue that a course covering topics of organizational technology assimilation is the ideal place to begin this process. It will describe the problems and issues that were faced in one typical course. We will also suggest that this is an ideal area to focus future research in organizational adoption of new technologies that address missions and strategies. The “passing of remoteness” is how one commentator described the phenomenon of the rise of the Internet and other distance-shrinking technologies. Ever since the advent of television, educators have wrestled with the viability of using this technology to reach wider audiences. Educational television facilitated the distribution of high-quality program content in a one-directional fashion. Yet for many educators, this approach lacked the interactive give-and-take so important to the educational process. Video-conferencing has been used heavily in industry to reduce the costs of travel within far-flung organizations. This technology made it possible to meet “face-to-face,” even if the faces were a little blurry and movements were jumpy at best. The visual cues so often considered important in determining if messages were being properly communicated were now available. Immediate visual feedback leads to more productive dialog. Educational institutions have always lagged behind industry in adopting these technologies for two critical reasons. First, there is the psychological barrier that faculty must cross adapting new technologies. One could argue that despite the popular view of “radical academia”, the reality is much more conservative. Changes in curriculum or program delivery can be glacial. Second, and perhaps more critically, the investment in the infrastructure to support these technologies was beyond the means of the organization. Yet these same constraints are tipping the balance toward the requirements to adopt these technologies. Resource constraints, particularly in the area of a scarce, high-quality faculty, competition among educational institutions for market share, and the declining technology costs and improvements in transmission quality are combining to drive experiments in this area. In graduate business education, there has always been an emphasis on the interactive approach to education. Universities pride themselves on, and like to print, glossy brochures about the interactive classrooms where the faculty and students conduct highly charged dialogues on topics of immediacy. One popular form of this dialogue is the case study approach. Similar to the kinds of activities one might find in a law school moot-court experience, potential managers must, with often limited and yet at the same time overwhelming data, process situations, explore options and develop recommendations. The instructor may provide a gentle push based upon the direction the class takes but shouldn’t, assuming good case study pedagogy, be dominating a one-sided presentation. Unlike a lecture in nuclear physics, there is no way to predict the exact direction of the class interests - a very dynamic approach is required. How can the video-conferencing technologies address the needs of this very complex form of the educational experience? This chapter will review our experiences and organizational issues surrounding this issue and raise some future research questions that should be addressed to improve the quality and efficiency of this specific form of education.

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Table of Contents
Preface
Linda K. Lau
Chapter 1
Valerie N. Morphew
The precipitous rise in Web-based education and employee training speaks volumes of technology’s far-reaching potential. While most agree that... Sample PDF
Web-Based Learning and Instruction: A Constructivist Approach
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Chapter 2
Rita M. Purcell-Robertson, Daniel F. Purcell Sr.
One of the major criticisms of distance education is the perception of inferior interaction between professor and students. Although the question of... Sample PDF
Interactive Distance Learning
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Chapter 3
Dat-Dao Nguyen, Dennis S. Kira
Teaching is a communication process in which a body of knowledge is delivered from an instructor to students (Gagne, 1985). This communication... Sample PDF
Summative and Formative Evaluations of Internet-Based Teaching
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Chapter 4
Zane L. Berge, Donna L. Smith
As businesses expand to become more globally competitive, their needs grow to train geographically dispersed employees in a cost- effective manner.... Sample PDF
Implementing Corporate Distance Training Using Change Management, Strategic Planning and Project Management
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Chapter 5
William E. Rayburn, Arkalgud Ramaprasad
“University A” is a small, private liberal arts school with a religious affiliation. Located in a large city, it draws locally and from its... Sample PDF
Three Strategies for the Use of Distance Learning Technology
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Chapter 6
William E. Rayburn, Arkalgud Ramaprasad
Consider the case of George Peabody College for Teachers and Vanderbilt University. The two private schools sat side by side in Nashville... Sample PDF
Distance Learning Alliances in Higher Education
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Chapter 7
Lore Meyer-Peyton
Global connectivity has opened up a new dimension in education, namely, the concept of delivering education via technology to students who may never... Sample PDF
Elements of a Successful Distributed Learning Program
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Chapter 8
Lynne Schrum
Today the global education community is faced with a unique problem. Learners in every location must acquire new skills, be literate, and understand... Sample PDF
Online Teaching and Learning: Essential Conditions for Success
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Chapter 9
C. Mitchell Adrian
It is known that good classroom management techniques help promote a suitable learning environment, an environment in which students are interested... Sample PDF
Developing a Learning Environment: Appllying Technology and TQM to Distance Learning
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Chapter 10
Todd L. Smith, Scot Ransbottom
Use of technology to support education is by no means a new concept. Educators have for centuries looked for tools to help stimulate the senses and... Sample PDF
Digital Video in Education
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Chapter 11
Caroline Howard, Richard Discenza
Although distance learning is not a new phenomenon, recently there has been a huge jump in the number of organizations offering on-line instruction.... Sample PDF
The Emergence of Distance Learning in Higher Education: A Revised Group Decision Support System Typology with Empirical Results
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Chapter 12
Eric C. Adams, Christopher Freeman
A primary determinant of the success of an online distance learning program is its ability to develop a sense of community among its online... Sample PDF
Commuting the "Distance" of Distance Learning: The Pepperdine Story
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Chapter 13
Sherif Kamel
The Internet and the World Wide Web are demonstrating the growing influence of information and communication technologies in various aspects of the... Sample PDF
The Web as a Learning Environment for Kids: Case Study
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Chapter 14
Jens O. Liegle, Peter N. Meso
Education is expensive and takes time. Instructors from both industry and educational institutions have employed one of two methods, besides... Sample PDF
Web-Based Instruction Systems
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Chapter 15
Ira Yermish
Demands are being placed on educational institutions to provide course content in new and complex forms to address the needs of an ever more mobile... Sample PDF
A Case for Case Studies via Video-Conferencing
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Chapter 16
Janet M. Hugli, David Wright
The Internet is radically changing the way we do business and in the ways we deliver information and training. Companies must use effective methods... Sample PDF
Web-Based Training for the Network Marketing Industry
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About the Authors