Research is seen as a bad word, more work and lots more money. However, research is a good thing to do and engage in before, during and after product development. Researching products or services can actually save money and time. Businesses usually refer to this as front end marketing (Weisman, 2007). There needs to be more research before the development of products and a stronger focus on meeting the needs of target audiences. A diagnostic evaluation serves as a meter for researching information in ICTs. There are two ways to use CBM for diagnostic evaluations. The first is to use CBM to research design specifications, and the second is to use CBM as an ethnographic instrument. There may be other ways to use CBM as a diagnostic tool; however these two methods are offered in this chapter.
Example 1: Research Design Specifications
Project goal: Diagnostic evaluation of an e-learning Web site
Design goal: Obtain an overview of the Library of Congress main
Web page as a portal for the Web site
Target audience: General public, any age, generic
Production stage: Postproduction
This is a diagnostic evaluation conducted to determine the design specifications in an existing e-learning Web site.