The Challenges of Discovering Online Research/Reference Content: An Introduction to the End User’s Perspective

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Abstract

“Discoverability” is the quality of being readily found by information seekers actively engaged in the search process. The path to discovery can vary based on a number of factors, including both external factors (such as accessibility issues) and ones specific to a particular user (such as the individual research habits of a given end user). However, the goal of finding efficiency within these discovery paths is universal. This chapter provides a broad outline of the problems of online research/reference content discoverability from the academic end-user perspective--in this case students in higher education and researchers. Starting with a look at common information seeking practices and the ways in which both “discovery failure” and “filter failure” can play a role, the primary challenges of new tools, content silos, accessibility, and loss of serendipity are reviewed within the context of end-user interviews, surveys, and studies conducted at Stanford University and elsewhere. The use of value signifiers—the signals that end-users look for to determine the relevance of found resources—is also discussed as an important part of the content evaluation and filtering process.