Changes in Customer Behavior: A Case Study in Reference Service at the Santa Monica Public LibraryR. Wright Rix (Santa Monica Public Library, USA)
Copyright © 2012. 7 pages.
OnDemand Chapter PDF Download
Download link will be e-mailed upon order completion.
| $30.00 | Add to Cart |
DOI: 10.4018/978-1-61350-308-9.ch020, ISBN13: 9781613503089, ISBN10: 1613503083, EISBN13: 9781613503096 Sample PDFCite Chapter
MLA
Rix, R. Wright. "Changes in Customer Behavior: A Case Study in Reference Service at the Santa Monica Public Library." E-Reference Context and Discoverability in Libraries: Issues and Concepts. IGI Global, 2012. 230-236. Web. 23 May. 2012. doi:10.4018/978-1-61350-308-9.ch020
APA
Rix, R. W. (2012). Changes in Customer Behavior: A Case Study in Reference Service at the Santa Monica Public Library. In S. Polanka (Ed.), E-Reference Context and Discoverability in Libraries: Issues and Concepts (pp. 230-236). Hershey, PA: Information Science Reference. doi:10.4018/978-1-61350-308-9.ch020
Chicago
Rix, R. Wright. "Changes in Customer Behavior: A Case Study in Reference Service at the Santa Monica Public Library." In E-Reference Context and Discoverability in Libraries: Issues and Concepts, ed. Sue Polanka, 230-236 (2012), accessed May 23, 2012. doi:10.4018/978-1-61350-308-9.ch020
Export Reference
 | | TopAbstractToday’s library customers exhibit a decreasing tendency to regard the public library as the primary local repository of research information. The rise of the Internet is at the root of this and many other changes that have taken place in public libraries during the past twenty years. Customer preferences have shifted away from print tools in favor of the simplest available online tools. A pervasive user expectation is that information access should be free, easy, and immediate. Information literacy issues continue to occupy a growing portion of librarians’ time. As customer needs and expectations evolve, so must the library’s services and products. TopComplete Chapter List|
1.
| Reference Products and Services: Historical Overview and Paradigm Shift
(pages 1-10)
|
$30.00
Add to Cart |
|
2.
| The Impact of Electronic Reference Content and Discovery on Publishers
(pages 11-18)
|
$30.00
Add to Cart |
|
3.
| The Challenges of Discovering Online Research/Reference Content: An Introduction to the End User’s Perspective
(pages 19-33)
|
$30.00
Add to Cart |
|
4.
| An Overview of Trends in Undergraduate Research Practices
(pages 35-45)
|
$30.00
Add to Cart |
|
5.
| The Research Habits of Graduate Students and Faculty: Is There a Need for Reference Sources?
(pages 46-60)
|
$30.00
Add to Cart |
|
6.
| Hidden Greenlands: Learning, Libraries, and Literacy in the Information Age
(pages 61-73)
|
$30.00
Add to Cart |
|
7.
| Online Research without E-Reference: What is Missing from Digital Libraries?
(pages 74-82)
|
$30.00
Add to Cart |
|
8.
| Undergraduate Information Seeking Behavior, E-Reference and Information Literacy in the Social Sciences
(pages 83-88)
|
$30.00
Add to Cart |
|
9.
| Interactive Reference: Online Features to Enrich Content and Improve the User Experience
(pages 90-103)
|
$30.00
Add to Cart |
|
10.
| Theory and Practice: Designing for Effective Mobile Content (Service) Delivery
(pages 104-115)
|
$30.00
Add to Cart |
|
11.
| Medical E-Reference: A Benchmark for E-Reference Publishing in Other Disciplines
(pages 116-125)
|
$30.00
Add to Cart |
|
12.
| INFOhio Transforms Content Delivery for PreK-12 Students: From Physical Classrooms to Virtual SchoolRooms
(pages 126-135)
Theresa M. Fredericka (INFOhio- The Information Network for Ohio Schools, USA), Jennifer Schwelik (INFOhio- The Information Network for Ohio Schools, USA)
Sample PDF |
More details... |
$30.00
Add to Cart |
|
13.
| Discovering Authoritative Reference Material: It’s all about “Location. Location. Location.”
(pages 137-147)
|
$30.00
Add to Cart |
|
14.
| Indexing Scholarly Reference: Helping Researchers do Less
(pages 148-163)
|
$30.00
Add to Cart |
|
15.
| Open Web Capture for Libraries: Reinventing Subject Encyclopedias for the Open Web
(pages 164-177)
|
$30.00
Add to Cart |
|
16.
| Acquiring, Promoting, and Using Mobile-Optimized Library Resources and Services
(pages 178-198)
|
$30.00
Add to Cart |
|
17.
| The Semantic Web: History, Applications and Future Possibilities
(pages 199-208)
|
$30.00
Add to Cart |
|
18.
| Hooligans in the Archives: Easing Restrictions and Partnering with the Users
(pages 209-218)
|
$30.00
Add to Cart |
|
19.
| E-Reference in Public Libraries: Phoenix Public Library Case Study, Our Website is Your 24/7 Reference Librarian
(pages 220-229)
|
$30.00
Add to Cart |
|
20.
| Changes in Customer Behavior: A Case Study in Reference Service at the Santa Monica Public Library
(pages 230-236)
|
$30.00
Add to Cart |
|
21.
| Embedded Librarianship: A High School Case Study
(pages 237-253)
|
$30.00
Add to Cart |
|
22.
| Making an Impact: Digital Resources for Teens
(pages 254-260)
|
$30.00
Add to Cart |
|
23.
| From ‘Gateway Site’ to Reference Content: The Role of Bibliographies in Research and a Case Study of Oxford Bibliographies Online
(pages 261-267)
|
$30.00
Add to Cart |
|
| |