Changing Technological Trends in the Travel Behaviour of Older Tourists

Changing Technological Trends in the Travel Behaviour of Older Tourists

Ian Patterson (University of Queensland, Australia)
DOI: 10.4018/978-1-59904-159-9.ch014
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Abstract

This chapter examines the growth in usage of information technology and the Internet by older adults. We are becoming an ageing society with seniors and baby boomers now responsible for a larger share of all holiday spending. The Internet provides a perfect vehicle for the travel industry however, many seniors are still fearful about using the Internet, and perceived problems still exist with credit card security, quality control and privacy issues. In the future, Internet travel bookings are likely to increase with the growth in baby boomers who generally prefer to use the Internet. This will further encourage the use of discount fares however it will place increased pressure on the future role of the travel agent. Furthermore the authors hope that through an understanding of the technological needs of older adults, it will inform tourism providers about the best ways to attract older people to use Internet sites for all aspects of their travel needs.

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