Channel Choices and Revenue Logics of Software Companies Developing Mobile Games
Risto Rajala (Helsinki School of Economics, Finland), Matti Rossi (Helsinki School of Economics, Finland), Virpi Kristiina Tuunainen (Helsinki School of Economics, Finland) and Janne Vihinen (Helsinki School of Economics, Finland)
Copyright: © 2009
In this chapter, we explore the revenue logics and related product distribution models of mobile game developer companies. Mobile gaming is facing a transformation in both technical infrastructures and business models as it grows at a very fast pace. The former change originates from the technological shift of the environment of use; for example, from specific game consoles toward mobile phone platforms. The latter change relates to the possibility of delivering and playing games online, which affects both the distribution partnerships and the revenue stream options of mobile game vendors. We present a set of possible business models for game developers and concentrate on the possible combinations of revenue logics and distribution models for different games.