M-Commerce in the U.S. and China Retail Industry: Business Models, Critical Success Factors (CSFs), and Case Studies

M-Commerce in the U.S. and China Retail Industry: Business Models, Critical Success Factors (CSFs), and Case Studies

J. L. Zhang (Huazhong University of Science and Technology, China), J. Quan (Salisbury University, USA) and Raymond Frost (Ohio University, USA)
DOI: 10.4018/978-1-59904-558-0.ch018
OnDemand PDF Download:
$37.50

Abstract

The main objective of this chapter is to investigate the current trends and future endeavors of mobile commerce in the retail industry in an effort to establish a greater understanding and awareness of the technology, problems, business models, applications and critical success factors it provides to consumer subscribers and business users. Case study is used to illustrate critical success factors for successfully implementing m-commerce in organizations.

Complete Chapter List

Search this Book:
Reset