M-Commerce Opportunities

M-Commerce Opportunities

Pouwan Lei (University of Bradford, UK)
DOI: 10.4018/978-1-59904-943-4.ch064
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Abstract

The mobile phone industry has experienced an explosive growth in recent years. Mobile phone subscriber numbers have passed the 1.6 billion mark at the end of 2004. The emerging markets such as China, India, and Brazil contribute this growth. In China, the number of mobile subscribers has already surpassed the number of fixed landline phone subscribers. In Korea, the number of mobile phone Internet subscribers is 34.53 million people or 72% of the population in June 2004 (APEC, 2005). Mobile e-commerce (m-commerce) makes business mobility a reality. Mobile users can access the Internet at anytime and anywhere with ubiquitous, inexpensive computing infrastructure. Mobile wireless services are ranging from mobile phone networks to wireless local area networks. The service provided by mobile phone systems has achieved huge success. Mobile phone users originate from all walks of life and include almost all age groups—from teenagers to retired people. It creates a new method of personal communication without location constraints. As telecommunication technologies are converging at fast speed. We will study mobile phone and personal digital assistant (PDA) related to mobile and wireless telecommunication. Hence, m-commerce is defined as electronic commerce carried out in handheld devices such as mobile phone and PDA through mobile and wireless telecommunication networks.

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