Communication, Culture, and Technology: Learning Strategies for the Unteachable

Abstract

The challenges of teaching Content Strategy and Information Architecture in a professional Master’s program are daunting because in these two disciplines the source of quality is hidden, and methodology can provide little useful guidance. The solution was to provide the cultural, epistemological, structural, and strategic principles behind these disciplines in classroom sessions, employing traditional lecture methods plus interactive exercises. All practical, hands-on experience comes through group research projects where students are expected to apply the principles that have been discussed in class. Students are evaluated solely on the group research projects. This case study suggests classroom methodology adjustment to make it more interactive and bring it into line with the informational environment students live in every day.