Comparison-Shopping as an Emerging Channel to Increase Web Visibility for SMEs in the United States

Comparison-Shopping as an Emerging Channel to Increase Web Visibility for SMEs in the United States

Yun Wan (University of Houston – Victoria, USA)
Copyright: © 2006 |Pages: 24
DOI: 10.4018/978-1-59140-642-6.ch010
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Abstract

This chapter introduces comparison-shopping as an emerging channel to increase Web visibility for small- and medium-sized enterprises (SME). In Section I, we analyze two business models of comparison-shopping services (CSP): the BargainFinder model and the Pricewatch model. The latter can be further differentiated as Pricewatch-classic model and Pricewatch-innovative model. Through data collected from 60 CSPs, we found Pricewatch-classic model is dominant for the time being, Pricewatch-innovative model is picking up, and the BargainFinder model is only viable in niche market. In Section II, we examined the feasibility of using comparison-shopping to increase Web visibility for SMEs. We demonstrated that comparison-shopping can increase the welfare of consumers, participating in comparison-shopping is a Nash equilibrium dominant strategy for SMEs, and comparison-shopping has the disintermediary effect on underdeveloped economies and polarizing effect on developed economies. Overall, this chapter provides a comprehensive introduction of comparison-shopping and its potential for increasing Web visibility for SMEs.

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Table of Contents
Chapter 1
Nabeel A.Y. Al-Qirim
This chapter calls for further e-commerce (EC) research in small- to medium-sized enterprises (SMEs) and to address this phenomenon at a more global... Sample PDF
Electronic Business Research in Small Businesses: A Global Perspective
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Chapter 2
Fernando A. Mendo, Guy Fitzgerald
This chapter reviews current approaches to the study of the progression of small- and medium-sized enterprises (SMEs) in their use of Internet... Sample PDF
The Evolving Web Presence of SMEs: An Empirical Approach to E-Business
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Chapter 3
Xueli Huang, Elaine K.F. Leong
Setting objectives precedes strategic planning and evaluation. Given the importance of setting objectives prior to any other marketing campaign... Sample PDF
The Development of Web Sites: Objectives of Australian SMEs
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Chapter 4
Zakia Elsammani
Lack of strategic planning in e-commerce and subsequently e-business adoption within small- to medium-sized enterprises (SMEs) has been strongly... Sample PDF
SMEs ECT Reality: From Ad-Hoc Implementation to Strategic Planning
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Chapter 5
Andrew P. Davidson, Andrew Burgess, Carmine Sellitto
This chapter examines the Web site development and usage practices of Australian small and medium tourism businesses (SMTEs). A list of barriers and... Sample PDF
An Investigation of SMTE Web Site Usage in Australia: Implications for E-Commerce Adoption and Planning Processes*
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Chapter 6
Heather Fulford
This chapter reports on a study investigating a community Web site project operating in a UK village community. The aim of the study is to determine... Sample PDF
A Community Web Site Initiative: Impacts on Small Businesses
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Chapter 7
Sylvie Feindt, Judith Jeffcoate, Caroline Chappell
The objective of this chapter is to evaluate the use of e-commerce across the value chains of several companies. In order to fulfil this objective... Sample PDF
E-Commerce Links for SMEs within the Industry Value Chain
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Chapter 8
Ada Scupola
This study investigates the role of government in the adoption and diffusion of e-commerce in small and medium size enterprises. Institutional... Sample PDF
Government Intervention in SMEs' E-Commerce Adoption: An Institutional Approach
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Chapter 9
Anne Wiggins
A significant number of government projects and policy initiatives have been introduced in recent years to motivate e-business adoption and... Sample PDF
SMEs and Government Policies—Worlds Apart: The UK Experience 1999-2004
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Chapter 10
Yun Wan
This chapter introduces comparison-shopping as an emerging channel to increase Web visibility for small- and medium-sized enterprises (SME). In... Sample PDF
Comparison-Shopping as an Emerging Channel to Increase Web Visibility for SMEs in the United States
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Chapter 11
Kevin C. Desouza, Yukika Awazu
In this chapter we discuss seven peculiarities about knowledge management practices at small- to medium-sized enterprises (SMEs). We draw our... Sample PDF
Managing Knowledge in SMEs: What are Some Peculiarities?
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Chapter 12
Robert MacGregor, Lejla Vrazalic
Prior to the advent of e-commerce, the adoption and implementation of information technology (IT) in organisations was planned and controlled. As a... Sample PDF
The Shifting Sands of E-Commerce: Investigation of the Mapping Between Expected and Actual E-Commerce Benefits in SMEs
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Chapter 13
Afzaal H. Seyal, Mohd N.A. Rahman
This chapter introduces electronic commerce or e-commerce (EC) in the small and medium enterprises (SMEs) in Brunei Darussalam which has... Sample PDF
Predictive Indicators of Electronic Commerce Adoption in Regional Small and Medium Enterprises
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Chapter 14
Princely Ifinedo
The use of information communication technologies (ICT) especially the Internet by small- and medium-sized enterprises (SMEs) is on the increase in... Sample PDF
Factors Affecting E-Business Adoption by SMEs in Sub-Saharan Africa: An Exploratory Study from Nigeria
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Chapter 15
Maria Woerndl, Philip Powell, Richard Vidgen
This chapter explores application service provision (ASP) in small- and medium-sized enterprises (SMEs). Five exploratory case studies among UK SMEs... Sample PDF
Exploring ASP Sourcing Decisions in Small Firms
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About the Authors