The Competence-Based View on the Management of Virtual Web Organizations

The Competence-Based View on the Management of Virtual Web Organizations

Ulrich J. Franke (Cranfield University, UK)
DOI: 10.4018/978-1-930708-24-2.ch001
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Abstract

The organizational concept of virtual Web organizations encompasses three organizational elements, namely the relatively stable virtual Web platform from which dynamic virtual corporations derive. Virtual corporations are interorganizational adhocracies that are configured temporally of independent companies in order to serve a particular purpose, such as joint R&D, product development, and production. The third element of this organizational construct is the management organization that initiates and maintains the virtual Web platform as well as forms and facilitates the operation of dynamic virtual corporations. Since the organizational concept of virtual Web organizations is hardly researched this chapter aims to provide readers with a better understanding of the organizational concept of virtual Web organizations and in particular of how such an organizational construct is managed. Based on empirical research the author developed a competence-based management model of virtual Web management organizations. This competence-based view of virtual Web management organizations presents an overview of a set of common sub-competencies underlying the three virtual Web management’s main competencies of initiating and maintaining virtual Web platforms and forming dynamic virtual corporations. Furthermore, the developed competence-based management model describes the content of the individual sub-competencies and it explains the purpose, the interrelateness and the temporal dimensions of the virtual Web management’s sub-competencies.

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