The explosive proliferation of Internet users has led to dramatic shifts in the methodology of conducting business and the business paradigms. Currently, business organizations can reach anywhere in the world quite substantially within virtually no time. Consequently, supply chain management among partners including customers is so dynamic that business organizations are considering their customers and partners just attached with them. This changed paradigm has left an innumerable scope for exploring global markets, especially for the Internet economy, for example., EC. EC presents enormous opportunities for businesses, consumers, and governments. Since the Internet is the main driving force of EC, and the proliferation of the Internet across countries is terrific, it is quite understandable that Internet economy might have an uncertain future.
The first division of the book has two chapters to provide basic concepts and interrelated issues of EC. In this connection, this division, in the first chapter, has illustrated fundamental concepts of M-commerce, a subset of EC, and explained online government system, viz., EG, an extensive use of ICT in public administration.
The first two chapters of this book are designed to provide introductory concepts and aspects of EC to the readers. These two chapters explain the fundamentals of EC, its diffusion, proliferation, adoption, globalization, and the contemporary managerial issues related to EC. The related concepts of EC are also defined and elaborated in this scope. From different statistical analyses and reports, it is imperative that shedding deep light on the diffusion of EC and its possible consequences in terms of globalization is congruent to most topical issues.
Service quality paradigms and quality management practice for successful proliferation of EC are explained in details in the second division. Since consumers of developed and developing countries differ significantly in perceiving service quality of EC, quality management practice (QMP) is imperative for the globalization of EC. These issues have potential merits to be discussed in this scope and are addressed in this division. This division has two chapters.
Globalization of EC is certainly a function of global consumers’ acceptance, use, and adoption of this phenomenon. Very rationally, consumers’ perception of EC is a determining factor in this context. When we conjecture that EC is inherently global, therefore, global consumers’ perception of service quality, grounded in cultural and social diversity, is a potential criterion to be addressed and analyzed. Chapter III of the book is designed to impart some general idea about expectation and performance of different service quality attributes for B2C EC as revealed by different researchers.