Configuring M-Commerce Portals for Business Success

Configuring M-Commerce Portals for Business Success

Nikhilesh Dholakia (University of Rhode Island, USA) and Morten Rask (Aalborg University, Denmark)
Copyright: © 2004 |Pages: 19
DOI: 10.4018/978-1-59140-182-7.ch004
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Abstract

M-commerce entails transactions conducted via mobile telecommunications networks using communication, information, and payment devices such as mobile phones or palmtop units. Geographic positioning and location capabilities are also being added to such networks and devices. Rather than using general-purpose browsers, customers accessing mobile commerce applications often rely on specific mobile portals, or m-portals. These m-portals could be specific to the device that the user has, to the communications infrastructure provider, to the financial infrastructure provider, or to other service aggregators who act as gateways to a variety of mobile services. As the experience of the iMode platform of NTT DoCoMo has already shown, the ability to connect end customers and service providers through an m-portal is a key element for the success of m-commerce. To be commercially viable, such m-portals must attract and retain customers. Success in mobile portal markets will depend on dynamic strategies that blend elements of personalization, permission, and specification of content. This chapter reviews the key differences between traditional e-commerce and the emergent m-commerce. It reviews the core concepts of personalization, permission, and content specification as they apply to e-commerce and m-commerce. The chapter presents a framework for developing effective business strategies for developing and managing mobile portals.

Complete Chapter List

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Dedication
Table of Contents
Acknowledgments
Nansi Shi
Chapter 1
Wen-Chen Hu, Chung-wei Lee, Jyh-haw Yeh
The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research subject... Sample PDF
Mobile Commerce Systems
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Chapter 2
V. K. Murthy
This chapter describes an object-based workflow paradigm to support long and short duration transactions in a mobile e-commerce (or m-commerce)... Sample PDF
Contract-Based Workflow Design Patterns in M-Commerce
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Chapter 3
Kin Choong Yow, Nadia Nalaningrum Moertiyoso
Advancements in wireless technologies have made it possible to build wireless enterprise applications. An enterprise application calls for... Sample PDF
Java 2 Micro Edition for Wireless Enterprise Applications
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Chapter 4
Nikhilesh Dholakia, Morten Rask
M-commerce entails transactions conducted via mobile telecommunications networks using communication, information, and payment devices such as... Sample PDF
Configuring M-Commerce Portals for Business Success
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Chapter 5
V. K. Murthy, E. V. Krishnamurthy
This chapter describes the system design for a multimedia telediagnostic computing environment (MMTE) for telemedical applications. Such an... Sample PDF
Multimedia Computing Environment for Telemedical Applications
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Chapter 6
Richi Nayak, Lawrence Seow
The increasing number of mobile device users is creating a huge amount of useful data for the providers. These data are valuable and can help a... Sample PDF
Knowledge Discovery in Mobile Business Data
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Chapter 7
Sheng-Uei Guan, Chang Ching Chng, Fangming Zhu
This chapter proposes the establishment of OntoQuery in an m-commerce agent framework. OntoQuery represents a new query formation approach that... Sample PDF
OntoQuery-An Evolutionary Approach for Query Formation and Information Retrieval
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Chapter 8
Arthur Lee Gilbert, Hilda Han Mei Ian
Like the Internet, a critical mass is essential in recovering the initial costs of development and deployment of mobile data services (MDS). Thus... Sample PDF
Modeling the Dynamics of Emerging Mobile Data Services Markets
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Chapter 9
Maizatul A. Ismail, Rafidah Md-Noor, Mazliza Othman
The use of short message service (SMS) has grown tremendously in the past few years. Billions of users use this service to send text messages.... Sample PDF
Short Message Service (SMS) and its Applications
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Chapter 10
Multimedia Messaging Peer  (pages 203-230)
Kin Choong Yow, Nitin Mittal
The evolution in mobile messaging and mobile devices has made it possible to provide multimedia rich messaging capabilities to personal digital... Sample PDF
Multimedia Messaging Peer
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Chapter 11
Sunny Marche, Carolyn Watters
The banking industry has enjoyed excellent success in the application of sophisticated information technologies. It has the capital resources to... Sample PDF
Mobile Banking-A Strategic Assessment
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Chapter 12
Sheng-Uei Guan, Sin Lip Tan, Feng Hua
With the explosive growth of the Internet, mobile commerce (m-commerce) is an increasingly important segment of commercial activities on the Web.... Sample PDF
Agent-Based Secure E-Payment System in E-Commerce
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Chapter 13
G. Ghinea, M. C. Angelides
In an m-commerce setting, the underlying communication system will have to provide a quality of service (QoS) in the presence of two competing... Sample PDF
Quality of Perception in M-Commerce
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Chapter 14
Alexander Markasin, Stephan Olariu, Petia Todorova
The main contribution of this chapter is a novel paradigm for future m-commerce multimedia communications and applications that can be integrated... Sample PDF
QoS-Oriented Medium Access Control for All-IP/ATM Mobile Commerce Applications
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