Consumer Trust and Confidence in Internet Commerce

Consumer Trust and Confidence in Internet Commerce

Shahul Hameed (Kolej Tafe Seremban, Malaysia)
DOI: 10.4018/978-1-930708-01-3.ch003
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The Internet network is rapidly becoming more and more popular among companies as an avenue to do business. It has made it easy for them to advertise, market their products and services, and communicate with their customers. Advertising and marketing on the Internet offers the promise of huge profits. Sellers, though, are not the only ones to reap benefits from the Internet. Purchasing products over the Net has also become extremely beneficial. It is faster than the traditional process of mail ordering, and various on-line support forums provide advice that is not found in manuals, catalogs, or brochures. Over the last few years, retail and computer experts have called the Internet the hottest marketing trend and the new consumer market. There are a number of benefits which Internet commerce could potentially deliver to consumers—convenience, wide choice of products, better product information, new types of products and services, and even lower prices. Nevertheless, the actual volume of consumer buying on the Internet is still small, a tiny fraction of worldwide consumer purchases. At the heart of this phenomenon of Internet commerce are the most essential concerns of the consumer—trust, confidence, and protection. Trust, itself, represents an evaluation of information, an analysis that requires decisions about the value of specific information in terms of several factors. Methodologies are being constructed to evaluate information more systematically, to generate decisions about increasingly complex and sophisticated relationships. In turn these methodologies about information and trust will strongly influence the growth of the Internet as a medium for commerce. In this new business environment, consumers find themselves increasingly in the driver’s seat, holding a tremendous amount of purchasing power over providers and sellers. They are empowered because they now have access to a worldwide assortment of suppliers—the Web gives them the power to buy from anyone, anywhere, anytime. The consumers, therefore, want to have control over the collection and use of their personal data and to have appropriate redress mechanisms available in the event of a problem.

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Table of Contents
Syed Mahbubhur Rahman, Robert J. Bignall
Chapter 1
Xue Li
Engineering Internet Commerce is about building Web-enabled enterprise information systems to carry out business transactions over the Internet.... Sample PDF
Engineering Issues in Internet Commerce
Chapter 2
Munib Karavdic, Gary D. Gregory
A host of new products and services are now available to more than a half-billion consumers. Firms now have greater opportunities to customize their... Sample PDF
Internet Commerce and Exporting: Strategies for Electronic Market Entry
Chapter 3
Shahul Hameed
The Internet network is rapidly becoming more and more popular among companies as an avenue to do business. It has made it easy for them to... Sample PDF
Consumer Trust and Confidence in Internet Commerce
Chapter 4
Nansi Shi, David Bennett
Commerce is essentially the exchange of goods and services in various forms between sellers and buyers, together with associated financial... Sample PDF
Deploying Internet Commerce in Lottery Businesses: An Executive Guideline
Chapter 5
Maria Indrawan
The explosive growth of Internet-based electronic commerce has increased the consumer’s choices of goods and merchants. To find a suitable good and... Sample PDF
Software Agents in Electronic Commerce: An Overview
Chapter 6
Mahesh S. Raisinghani
One of the most discussed topics in the information systems literature today is software agent/intelligent agent technology. Software agents are... Sample PDF
Software Agents in Today's Digital Economy: Transition to the Knowledge Society
Chapter 7
Merrill Warkentin, Vijayan Sugumaran, Ravi Bapna
A characteristic feature of the explosive growth in electronic commerce is the rapid innovation and adoption of new technologies, which results in... Sample PDF
Intelligent Agents for E-Commerce: Trends and Future Impact on Business Models and Markets
Chapter 8
Jana Dospisil
Agents are viewed as the next significant software abstraction, and it is expected they will become as ubiquitous as graphical user interfaces are... Sample PDF
Design Agents with Negotiation Capabilities
Chapter 9
William K. Cheung, C. H. Li, Ernest C.M. Lam, Jiming Liu
This chapter describes a conceptual framework for designing and developing software agents that will enable customized electronic commerce (CEC) and... Sample PDF
Customised Electronic Commerce with Intelligent Software Agents
Chapter 10
Paul Timmers, Jorge Gasos
Agent technologies have proved to provide adequate solutions to some of the challenges posed by the new business models that are arising in the... Sample PDF
Agent Technologies and Business Models for Electronic Commerce
Chapter 11
Fangming Zhu, Sheng-Uei Guan
As electronic commerce (e-commerce) booms, the demands for intelligent tools to streamline transactions are increasing. This motivates the... Sample PDF
SAFER E-Commerce: Secure Agent Fabrication, Evolution & Roaming for E-Commerce
Chapter 12
Teoh Kok Poh, Sheng-Uei Guan
Issues on usability, security, and mobility have always been the main concerns for e-commerce implementations that aim to gain widespread public... Sample PDF
Web-Based Smart Card Agent Environment and Applications for E-Commerce
Chapter 13
Ahmad Kayed, Robert M. Colomb
While there are many proposals to automate the buying and selling process, there has been no actual attempt to automate the tendering process... Sample PDF
Business-to-Business Electronic Commerce: Electronic Tendering
Chapter 14
Klement J. Fellner, Klaus Turowski
In this chapter, we present an approach to a component (application) framework supporting agent-based intercompany communication and coordination.... Sample PDF
Component Framework Supporting Agent-Based Electronic Data Interchange
Chapter 15
Seng W. Loke, Andry Rakotonirainy, Arkady Zaslavsky
We envision the integration of the concepts of virtual communities, electronic markets, and ubiquitous wireless services into agent-enhanced mobile... Sample PDF
An Enterprise Viewpoint of Wireless Virtual Communities and the Associated Uses of Software Agents
Chapter 16
A Virtual Salesperson  (pages 290-315)
Andrew Marriott, Roberto Pockaj, Craig Parker
This chapter describes the use of a graphical humane interface—a Virtual Salesperson. The face of the Virtual Salesperson is a generic Facial... Sample PDF
A Virtual Salesperson
Chapter 17
Feng Hua, Sheng-Uei Guan
Since the 1990s, the World Wide Web has brought about innumerable changes to the ways enterprises do business. Electronic commerce is emerging as... Sample PDF
Agents and Payment Systems in E-Commerce
Chapter 18
Giancarlo Succi, Raymond Wong, E. Liu, Carlo Bonamico, Tullio Vernazza
The pervasiveness of Internet connectivity and the wide diffusion of Java-capable browsers foster innovative techniques for software distribution.... Sample PDF
Supporting Electronic Commerce of Software Products through Pay-Per-Use Rental of Downloadable Tools
Chapter 19
Xun Yi, Syed Mahbubhur Rahman, Robert J. Bignall, Chee Kheong Siew, Xiao Feng Wang
In recent years Internet trading has seen explosive growth and will have a major impact in shaping future markets. It will certainly be very... Sample PDF
Software Agent-Mediated Internet Trading Framework
Chapter 20
Badrul M. Sarwar, Joseph A. Konstan, John T. Riedl
In this chapter, we introduce the concepts of recommender systems as a very successful Internet commerce tool. Then, we describe the basic... Sample PDF
Distributed Recommender Systems: New Opportunities in Internet Commerce
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