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Converting Browsers to Buyers: Key Consideration in Designing Business-to-Consumer Web Sites

Copyright © 2005. 15 pages.
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DOI: 10.4018/978-1-59140-327-2.ch010
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MLA

Ranganathan, C. and Elizabeth E. Grandon. "Converting Browsers to Buyers: Key Consideration in Designing Business-to-Consumer Web Sites." Web Systems Design and Online Consumer Behavior. IGI Global, 2005. 177-191. Web. 31 Oct. 2014. doi:10.4018/978-1-59140-327-2.ch010

APA

Ranganathan, C., & Grandon, E. E. (2005). Converting Browsers to Buyers: Key Consideration in Designing Business-to-Consumer Web Sites. In Y. Gao (Ed.), Web Systems Design and Online Consumer Behavior (pp. 177-191). Hershey, PA: Idea Group Publishing. doi:10.4018/978-1-59140-327-2.ch010

Chicago

Ranganathan, C. and Elizabeth E. Grandon. "Converting Browsers to Buyers: Key Consideration in Designing Business-to-Consumer Web Sites." In Web Systems Design and Online Consumer Behavior, ed. Yuan Gao, 177-191 (2005), accessed October 31, 2014. doi:10.4018/978-1-59140-327-2.ch010

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Abstract

In this chapter we explore the key elements in designing business-to-consumer Web sites. We synthesize the results of two independent research studies to delve upon the important considerations in developing and designing effective online retail sites. We examine Web site design from two perspectives. First, we examine how consumers view online Web sites and what factors they look for in effective retail sites. Second, we explore the top retail Web sites and identify the elements making up the top retailing Web sites. Then, we identify the gaps in current Web site practices and the online consumer expectations. Finally, we reflect upon this analysis to propose some important considerations in designing an effective online business-to-consumer Web site.
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Complete Chapter List

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Chapter 10
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In this chapter we explore the key elements in designing business-to-consumer Web sites. We synthesize the results of two independent research... Sample PDF
Converting Browsers to Buyers: Key Consideration in Designing Business-to-Consumer Web Sites
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Chapter 11
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A Web portal is a site that aggregates information from multiple sources on the World Wide Web and organizes this material in an easy user-friendly... Sample PDF
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