Corporate Blogging

Corporate Blogging

Uma Devi Doraiswamy (Western Kentucky University, USA)
Copyright: © 2008 |Pages: 9
DOI: 10.4018/978-1-59904-863-5.ch052
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Abstract

The 21st century has seen revolutionary changes in online communication. Many information centers, educational institutions and business organizations are using Web logs along with other forms of communication to enhance their services. This chapter will explain corporate blogs, both its benefits and risks. It will explain with examples why blogs are important to organizations in terms of knowledge management, team management, marketing, collaboration and building customer relationship. Also it will give suggestions as to how information specialists or librarians, as information managers and disseminators of information in organizations, can assist in setting up blogs and in training the employees to learn the new communication technology.

Key Terms in this Chapter

Dooced: Means getting fired in the blogging world. The word was coined by Web designer Heather Armstrong in 2002 after she was fired blogging, about her work and colleagues at Yahoo, on dooce.com.

Blog: It’s the short form of Web log.

Web Logs: It is an online interactive diary that is updated frequently. It has links to other sources and blogs, photos, and videos. The entries in a blog get archived periodically and they stay there for a while. It is also called Web diary.

Blog: It’s the short form of Web log.

Post: Also called entries and are the short writing bits or articles authored by the blogger and is published online.

Corporate Blogs: Blogs that are published by a company to promote its goals. It gives a personal touch to an organization or company.

Web Logs: It is an online interactive diary that is updated frequently. It has links to other sources and blogs, photos, and videos. The entries in a blog get archived periodically and they stay there for a while. It is also called Web diary.

Personal Blogs: These are online diaries of individuals. They write just about anything.

RSS: Stands for Really Simple Syndication or Rich Site Summary. When you subscribe to this, it will alert you with your favorite blogs that have been updated with new posts. This will save the time of the readers to visit blogs and Web sites to find out what’s new.

RSS: Stands for Really Simple Syndication or Rich Site Summary. When you subscribe to this, it will alert you with your favorite blogs that have been updated with new posts. This will save the time of the readers to visit blogs and Web sites to find out what’s new.

Dooced: Means getting fired in the blogging world. The word was coined by Web designer Heather Armstrong in 2002 after she was fired blogging, about her work and colleagues at Yahoo, on dooce.com.

Blogosphere: Used for community of bloggers of all types.

Blogger: One who maintains a blog. It could be just a single individual or a group of individuals.

Personal Blogs: These are online diaries of individuals. They write just about anything.

Corporate Blogs: Blogs that are published by a company to promote its goals. It gives a personal touch to an organization or company.

Blogosphere: Used for community of bloggers of all types.

Post: Also called entries and are the short writing bits or articles authored by the blogger and is published online.

Blogger: One who maintains a blog. It could be just a single individual or a group of individuals.

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