MLA
Kansal, Purva, and Keshni Anand Arora. "Corporate Strategies in a Digital World: Supply Chain Management and Customer Relationship Management- Development and Integration-Focus." Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, IGI Global, 2008, pp. 1638-1655. https://doi.org/10.4018/978-1-59904-943-4.ch128
APA
Kansal, P. & Arora, K. A. (2008). Corporate Strategies in a Digital World: Supply Chain Management and Customer Relationship Management- Development and Integration-Focus. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1638-1655). IGI Global. https://doi.org/10.4018/978-1-59904-943-4.ch128
Chicago
Kansal, Purva, and Keshni Anand Arora. "Corporate Strategies in a Digital World: Supply Chain Management and Customer Relationship Management- Development and Integration-Focus." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, 1638-1655. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-943-4.ch128
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