The Critical Role of Content Media Management

The Critical Role of Content Media Management

Margherita Pagani (I-Lab Research Center on Digital Economy, Bocconi University, Italy)
DOI: 10.4018/978-1-93177-738-4.ch007
OnDemand PDF Download:
$37.50

Abstract

The advent of digitalisation is providing big opportunities which are changing the shape of the broadcasting industry. New business models and revenue opportunities based on digital capabilities are emerging. Digital technology provides digital media companies with the opportunity to: • provide new products and cross-media experiences aimed at individual consumers and like-minded groups; • provide premium services that give viewers access to greater and more personalized content; • change the television advertising model from mass media to targeted advertising (market and advertise on one-to-one basis direct to consumer); • expand from a traditional push model to a pull-model for product distribution.

Complete Chapter List

Search this Book:
Reset
Dedication
Table of Contents
Acknowledgments
Margherita Pagani
Chapter 1
Margherita Pagani
The world’s emerging multimedia market results from the process of convergence of three industries which were created at an interval of 50 years... Sample PDF
The Digital Metamarket
$37.50
Chapter 2
Margherita Pagani
As discussed in the previous chapter, the technological innovation process has a pervasive influence on the whole digital metamarket featured by the... Sample PDF
New Digital Media and Devices: Measuring the Potential for IT Convergence at Macro Level
$37.50
Chapter 3
Digital Television  (pages 53-74)
Margherita Pagani
With the introduction of digital technology in the production, distribution, and reception of the TV signals, an actual technological discontinuity... Sample PDF
Digital Television
$37.50
Chapter 4
Margherita Pagani
Having described the technical characteristics of the different digital signal transmission methods, it seems appropriate to investigate the... Sample PDF
The Economic Implications of Digital Technologies
$37.50
Chapter 5
Margherita Pagani
Interactive television (iTV) can be defined as the result of the process of convergence between television and the new interactive digital... Sample PDF
Interactive Digital Television
$37.50
Chapter 6
Margherita Pagani
In the previous chapters, technical features and economic implications following the digitalisation of the TV signal as well as the development of... Sample PDF
Branding Strategies for Digital Television Channels
$37.50
Chapter 7
Margherita Pagani
The advent of digitalisation is providing big opportunities which are changing the shape of the broadcasting industry. New business models and... Sample PDF
The Critical Role of Content Media Management
$37.50
Chapter 8
Digital Rights Management  (pages 180-195)
Margherita Pagani
Digital Rights Management poses one of the greatest challenges for multimedia content providers and interactive media companies in the digital age... Sample PDF
Digital Rights Management
$37.50
Chapter 9
Conclusions  (pages 196-200)
Margherita Pagani
Interactive multimedia and the so-called information highway, and its exemplar the Internet, are enabling a new economy based on the networking of... Sample PDF
Conclusions
$37.50
About the Author