MLA
Haghirian, Parissa, and Maria Madlberger. "Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan." Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, IGI Global, 2009, pp. 1893-1910. https://doi.org/10.4018/978-1-60566-054-7.ch153
APA
Haghirian, P. & Madlberger, M. (2009). Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan. In D. Taniar (Ed.), Mobile Computing: Concepts, Methodologies, Tools, and Applications (pp. 1893-1910). IGI Global. https://doi.org/10.4018/978-1-60566-054-7.ch153
Chicago
Haghirian, Parissa, and Maria Madlberger. "Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan." In Mobile Computing: Concepts, Methodologies, Tools, and Applications, edited by David Taniar, 1893-1910. Hershey, PA: IGI Global, 2009. https://doi.org/10.4018/978-1-60566-054-7.ch153
Export Reference