Cross Cultural Perceptions on Privacy in the United States, Vietnam, Indonesia, and Taiwan

Cross Cultural Perceptions on Privacy in the United States, Vietnam, Indonesia, and Taiwan

Andy Chiou (National Cheng Kung University, Taiwan)
Copyright: © 2009 |Pages: 16
DOI: 10.4018/978-1-60566-012-7.ch014
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In this chapter, the authors will briefly discuss some cross cultural concerns regarding Internet privacy. The authors believe that due to the cross cultural nature of the Internet itself, different cultures will tend to result in different concerns regarding Internet privacy. As such, there is no single system of protecting Internet privacy that may be suitable for all cultures. The authors also utilize focus groups from various countries spanning Asia and the United States to discover the differences between cultures. Hopefully an understanding of such differences will aid in future research on Internet privacy to take a more culture sensitive approach.
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Just as the Internet has allowed for the instant transmission of much needed information, it has also become a channel for some unsavory elements. Organizations and individuals can now collect information on individuals with speed, ease, and relative accuracy. Masses of unwanted solicitation e-mails, commonly known as “spam,” have been identified by many as a “scourge” upon the Internet (Herbert, 2006). Also of concern are various scams that are precipitated over the Internet, the most famous probably being the 419 scam, more commonly known as the “Nigerian” scam, where the e-mail recipient is asked to provide private information in exchange for large amounts of cash money. While at first glance this scourge may simply be an annoyance for ISPs and e-mail inboxes, privacy is also an underlying concern here. Most companies who participate in spam and scams usually obtain e-mail lists that are available for purchase commercially. E-mails on such lists may be harvested manually, or more commonly, simply obtained when Internet users carelessly disclose their e-mail addresses.

However, while arguments rage over various sides of the privacy issues, be it debates over the blurring of public and private space and ethical responsibilities (Tavani & Grodzinsky, 2002), the legal and ethical battle between right to know and right to privacy (Sitton, 2006), or clashes on whether Internet service providers (ISPs) are required to disclose user information to the Record Industry Association of America (RIAA), little attention has been paid to how different countries react to the issue of Internet privacy. In the United States, several years of unsolicited telephone calls and spam e-mail have resulted in the National Do Not Call (DNC) Registry, the CAN-SPAM act, and the Spy Act of 2007 (H.R. 964), and Verizon, a United States cellular telephone service provider, has recently won a court case against cell phone spammers. While the intentions and effectiveness of acts such as CAN-SPAM and H.R. 964 are fiercely debated, it is important to recognize that for better or for ill, legal measures have been taken in an attempt to curb or at least control matters involving privacy and spam.

Complete Chapter List

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Table of Contents
Kuanchin Chen, Adam Fadlalla
Chapter 1
Andrew Pauxtis
What began as simple homepages that listed favorite Web sites in the early 1990’s have grown into some of the most sophisticated, enormous... Sample PDF
Google: Technological Convenience vs. Technological Intrusion
Chapter 2
Angelena M. Secor
In this chapter, consumer online privacy legal issues are identified and discussed. Followed by the literature review in consumer online privacy... Sample PDF
A Taxonomic View of Consumer Online Privacy Legal Issues, Legislation, and Litigation
Chapter 3
Hy Sockel, Louis K. Falk
There are many potential threats that come with conducting business in an online environment. Management must find a way to neutralize or at least... Sample PDF
Online Privacy, Vulnerabilities, and Threats: A Manager's Perspective
Chapter 4
Thejs Willem Jansen
Governments and large companies are increasingly relying on information technology to provide enhanced services to the citizens and customers and... Sample PDF
Practical Privacy Assessments
Chapter 5
Leszek Lilien, Bharat Bhargava
Any interaction—from a simple transaction to a complex collaboration—requires an adequate level of trust between interacting parties. Trust includes... Sample PDF
Privacy and Trust in Online Interactions
Chapter 6
Huong Ha, Ken Coghill
The current measures to protect e-consumers’ privacy in Australia include (i) regulation/legislation; (ii) guidelines; (iii) codes of practice; and... Sample PDF
Current Measures to Protect E-Consumers' Privacy in Australia
Chapter 7
Anil Gurung, Anurag Jain
Individuals are generally concerned about their privacy and may withhold from disclosing their personal information while interacting with online... Sample PDF
Antecedents of Online Privacy Protection Behavior: Towards an Integrative Model
Chapter 8
Alan Rea, Kuanchin Chen
Protecting personal information while Web surfing has become a struggle. This is especially the case when transactions require a modicum of trust to... Sample PDF
Privacy Control and Assurance: Does Gender Influence Online Information Exchange?
Chapter 9
Bernadette H. Schell, Thomas J. Holt
This chapter looks at the literature—myths and realities—surrounding the demographics, psychological predispositions, and social/behavioral patterns... Sample PDF
A Profile of the Demographics, Psychological Predispositions, and Social/Behavioral Patterns of Computer Hacker Insiders and Outsiders
Chapter 10
Chiung-wen ("Julia") Hsu
This chapter introduces a situational paradigm as a means of studying online privacy. It argues that data subjects are not always opponent to data... Sample PDF
Privacy or Performance Matters on the Internet: Revisiting Privacy Toward a Situational Paradigm
Chapter 11
Tom S. Chan
While delivering content via the Internet can be efficient and economical, content owners risk losing control of their intellectual property. Any... Sample PDF
Online Consumer Privacy and Digital Rights Management Systems
Chapter 12
Betty J. Parker
Marketing practices have always presented challenges for consumers seeking to protect their privacy. This chapter discusses the ways in which the... Sample PDF
Online Privacy and Marketing: Current Issues for Consumers and Marketers
Chapter 13
Suhong Li
The purpose of this chapter is to investigate the current status of online privacy policies of Fortune 100 Companies. It was found that 94% of the... Sample PDF
An Analysis of Online Privacy Policies of Fortune 100 Companies
Chapter 14
Andy Chiou
In this chapter, the authors will briefly discuss some cross cultural concerns regarding Internet privacy. The authors believe that due to the cross... Sample PDF
Cross Cultural Perceptions on Privacy in the United States, Vietnam, Indonesia, and Taiwan
Chapter 15
Sean Lancaster
Biometrics is an application of technology to authenticate users’ identities through the measurement of physiological or behavioral patterns. The... Sample PDF
Biometric Controls and Privacy
Chapter 16
G. Scott Erickson
This chapter focuses on the specific issue of the federal Freedom of Information Act and associated state and local freedom of information laws.... Sample PDF
Government Stewardship of Online Information: FOIA Requirements and Other Considerations
Chapter 17
Charles O’Mahony
This chapter will discuss the legal framework for consumer and data protection in Europe. Central to this discussion will be the law of the European... Sample PDF
The Legal Framework for Data and Consumer Protection in Europe
Chapter 18
Karin Mika
This chapter provides an overview of law relating to online and Internet medical practice, data protection, and consumer information privacy. It... Sample PDF
Cybermedicine, Telemedicine, and Data Protection in the United States
Chapter 19
J. Michael Tarn
This chapter explores the current status and practices of online privacy protection in Japan. Since the concept of privacy in Japan is different... Sample PDF
Online Privacy Protection in Japan: The Current Status and Practices
About the Contributors