Cultural Management 2.0Margarita Cabrera Méndez (Universitat Politècnica de València, Spain)
Copyright © 2012. 9 pages.
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DOI: 10.4018/978-1-61350-201-3.ch012, ISBN13: 9781613502013, ISBN10: 161350201X, EISBN13: 9781613502020 Sample PDFCite Chapter
MLA
Méndez, Margarita Cabrera. "Cultural Management 2.0." Systems Science and Collaborative Information Systems: Theories, Practices and New Research. IGI Global, 2012. 233-241. Web. 23 May. 2012. doi:10.4018/978-1-61350-201-3.ch012
APA
Méndez, M. C. (2012). Cultural Management 2.0. In E. Currás, & N. Lloret Romero (Eds.), Systems Science and Collaborative Information Systems: Theories, Practices and New Research (pp. 233-241). Hershey, PA: Information Science Reference. doi:10.4018/978-1-61350-201-3.ch012
Chicago
Méndez, Margarita Cabrera. "Cultural Management 2.0." In Systems Science and Collaborative Information Systems: Theories, Practices and New Research, ed. Emilia Currás and Nuria Lloret Romero, 233-241 (2012), accessed May 23, 2012. doi:10.4018/978-1-61350-201-3.ch012
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 | | TopAbstractThis new step has to be managed by institutions that are able to understand and add the new philosophy 2.0 in their corporative and communication culture. It is not longer one-way communication as the role of the users is essential. The author will analyse the strategies and models of some institutions that have incorporated digital practices and culture in their organizations and communication and therefore, the way they connect with their different audiences (Creators/artists, users and other organizations.) have changed. TopComplete Chapter List|
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