Culture and Trust in the Adoption of Electronic Voting: A Look at the USA and South Africa

Culture and Trust in the Adoption of Electronic Voting: A Look at the USA and South Africa

David Gefen (Drexel University, USA), Gregory M. Rose (Washington State University, USA), Merrill Warkentin (Mississippi State University, USA) and Paul A. Pavlou (University of California, USA)
Copyright: © 2006 |Pages: 26
DOI: 10.4018/978-1-59140-923-6.ch005
OnDemand PDF Download:


Trust is a cornerstone of society, and it enables democratic institutes. It captures people’s expectations about others’ (the trustees) socially-acceptable behavior. In the context of information technology (IT) adoption, trust also increases the perceived usefulness (PU) of IT associated with the trustee’s agency. One way of increasing this trust is through greater sociocultural similarity. Extrapolating based on previous research to the realm of electronic voting, this chapter posits that because trust is culture-dependent, it should decrease considerably as cultural diversity and differentiation increases. To investigate the role of trust in IT adoption in different cultures where dissimilar concepts of socially-acceptable behavior exist, this study compares trust-related perceptions of an emerging IT, namely electronic voting, between the United States of America (USA) and the Republic of South Africa (RSA). More specifically, the question was addressed by comparing the unique circumstances of the cultural changes in the RSA with the more socially-integrated mainstream USA culture. In both cultures, perceived sociocultural similarity between the individual and the agency in charge of the electronic voting IT contributed to both the establishment of trust and to an increase in the perceived usefulness of the IT, supporting and extending the extrapolations of past propositions to this new realm. However, only in the USA did trust contribute to the PU of the IT. The results suggest that when cultural diversity is large, trust becomes of lesser importance, perhaps because it can no longer reduce social uncertainty. Implications for researchers and governmental voting agencies are discussed, and future research directions are proposed.

Complete Chapter List

Search this Book:
Table of Contents
Chapter 1
Phillip Ein-Dor, Michael Myers, K. S. Raman
It is generally accepted that knowledge has become a third major factor of production, in addition to the traditional factors — labor and capital.... Sample PDF
IT Industry Development and the Knowledge Economy: A Four Country Study
Chapter 2
Elena Karahanna, J. R. Evaristo, Mark Srite
In an organizational setting, national culture is not the only type of culture that influences managerial and work behavior. Rather, behavior is... Sample PDF
Levels of Culture and Individual Behavior: An Integrative Perspective
Chapter 3
Brian J. Corbitt, Konrad J. Peszynski, Saranond Inthanond, Byron Hill
This paper explores an alternative way of framing information systems research on the role and impact of national culture. It argues that the widely... Sample PDF
Cultural Differences, Information and Code Systems
Chapter 4
Gerald Grant, Derek Chau
Electronic government (e-government) initiatives are pervasive and form a significant part of government investment portfolio in almost all... Sample PDF
Developing a Generic Framework for E-Government
Chapter 5
David Gefen, Gregory M. Rose, Merrill Warkentin, Paul A. Pavlou
Trust is a cornerstone of society, and it enables democratic institutes. It captures people’s expectations about others’ (the trustees)... Sample PDF
Culture and Trust in the Adoption of Electronic Voting: A Look at the USA and South Africa
Chapter 6
John Sagi, Elias Carayanis, Subhasish Dasgupta, Gary Thomas
Many authors argue that information and communications technology (ICT) in this New Economy is causing a globalized, unified society. Others take... Sample PDF
Globalization and E-Commerce: A Cross-Cultural Investigation of User Attitudes
Chapter 7
Pauline O. Chin
Information technology (IT) governance structures focuses on the distribution of the IT decision-making process throughout the enterprise to achieve... Sample PDF
The Evolution of IT Governance Structure in Dynamic Environments
Chapter 8
H. Keith Edwards, Varadharajan Sridhar
Round-the-clock work cycle, low cost of software development, and access to specialized skills have prompted many companies in the USA, Canada, and... Sample PDF
Collaborative Software Requirements Engineering Exercises in a Distributed Virtual Team Environment
Chapter 9
Bill Doolin, Stuart Dillon, James L. Corner
This chapter presents a research model of the determinants of online purchasing behaviour. The model assesses the importance of various dimensions... Sample PDF
Determinants of Online Purchasing Behaviour
Chapter 10
Prateek Vasisht, Jairo A. Gutierrez
This chapter describes an empirical investigation into the revenue streams of online content providers in New Zealand. It extends previous academic... Sample PDF
An Investigation of Revenue Streams on New Zealand Online Content Providers
Chapter 11
Peter Kawalek, David Wastall
This article is concerned with the pursuit of radical organizational transformation in information age government. It focuses on three cases, each... Sample PDF
Pursuing Radical Transformation in Information Age Government: Case Studies Using the SPRINT Methodology
Chapter 12
Victor W. Mbarika, Peter N. Meso, Philip F. Musa
With the dynamic and meteoric rise in teledensity diffusion across Sub Saharan Africa, one would expect a departure in the perceptions of... Sample PDF
A Disconnect in Stakeholders' Perceptions from Emerging Realities of Teledensity Growth in Africa's Least Developed Countries
Chapter 13
Ibrahim Elbeltagi, Neil McBride, Glenn Hardaker
The study of factors influencing the adoption and use of information systems in less-developed countries is an important area to address since... Sample PDF
Evaluating the Factors Affecting DSS Usage by Senior Managers in Local Authorities in Egypt
Chapter 14
Siu-cheung Chan, Ming-te Lu
This study investigates adoption/use behavior within the context of Hong Kong Internet Banking services. A research framework based on the extended... Sample PDF
Understanding Internet Banking Adoption and Use Behavior: A Hong Kong Perspective
Chapter 15
Dorothy G. Dologite, Robert J. Mockler, Quinghua Bai, Peter F. Viszhanyo
This chapter presents a case study that documents how information systems (IS) principals in China strategically shifted to different change agent... Sample PDF
IS Change Agents in Practice in a US-Chinese Joint Venture
Chapter 16
Chee-Wee Tan, Eric T.K. Lim, Shan-Ling Pan
As e-government plays an increasingly dominant role in modern public administrative management, its pervasive influence on organizations and... Sample PDF
E-Government Implementation: Balancing Collaboration and Control in Stakeholder Management
About the Authors