MLA
Madeja, Nils, and Detlef Schoder. "Customer Relationship Management- A Strategy for Success in Electronic Commerce." Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, IGI Global, 2008, pp. 1686-1700. https://doi.org/10.4018/978-1-59904-943-4.ch133
APA
Madeja, N. & Schoder, D. (2008). Customer Relationship Management- A Strategy for Success in Electronic Commerce. In A. Becker (Ed.), Electronic Commerce: Concepts, Methodologies, Tools, and Applications (pp. 1686-1700). IGI Global. https://doi.org/10.4018/978-1-59904-943-4.ch133
Chicago
Madeja, Nils, and Detlef Schoder. "Customer Relationship Management- A Strategy for Success in Electronic Commerce." In Electronic Commerce: Concepts, Methodologies, Tools, and Applications, edited by Annie Becker, 1686-1700. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-943-4.ch133
Export Reference